Video summary

마케팅 자격증 | 2026년 버전 SNS광고마케터 1급 자격증 시험 공부 통합본 #마케팅자격증 #마케팅교육

Main summary

Key takeaways

Educational

Main ideas & lessons (what the video teaches)

1) Course structure for the “SNS Advertising Marketer Level 1” certification

The lecture is organized as a multi-part course.

  • Lecture breakdown (overall): total of 5 lectures planned.

  • Current session flow:

    • Lecture 1: Certification overview + social media fundamentals + marketing concepts (SNS marketing, SMO, content marketing, ad planning/optimization, platform intro, key terms).

    • Lecture 2: Deeper SNS understanding (continues theory) and sets up next ad-platform lectures.

    • Lecture 3: Meta ads + YouTube ads (setup, ad systems, targeting, formats, measurement).

    • Lecture 4: KakaoTalk ads + Naver Band ads + other SNS ad products (X, TikTok, LinkedIn, etc.).

    • Lecture 5: Past exam question solving and interpretation.

2) What the Level 1 certification is for and who should take it

  • Purpose: a credential for social media advertising marketers, reflecting the growing demand for practical skills in companies (including ad/PR roles).
  • Value (3 broad categories):
    1. Understand social media marketing basics and gain media knowledge to support ad execution and planning.
    2. Improve job usefulness for roles in online ad agencies / corporate PR departments (a practical credential for recruitment/employment).
    3. Provide a structured foundation that helps marketers build strategies more effectively and achieve results.

Exam overview & methodology (detailed bullets)

A) Exam schedule & rounds

  • Exam rounds per year: 4 times annually.
  • Key action: when checking the exam schedule, verify:
    • application/receipt dates
    • preparation timing relative to the exam date
  • Example timing logic mentioned:
    • If the exam date has already passed (relative to a sample scenario), registration is assumed complete.
    • Otherwise, begin preparing after the application window closes and before the exam date.

B) Exam timing

  • Total exam duration: 100 minutes
  • Example stated window: 2:00 to 3:40
  • Buffer guidance: spend time planning so that you’re ready by the exam start (the transcript stresses completing “entrance/entry” requirements in advance).

C) Exam format & passing criteria

  • Subjects (2):
    1. Understanding Social Media
    2. Social Media Advertising
  • Question type: multiple-choice
    • 4 choices
    • 1 correct answer
  • Total questions: 80
  • Passing score: 70 points or higher out of a maximum 100.

D) Non-face-to-face (remote) exam procedure

The exam can be taken via a non-face-to-face/remote method.

  • Requirements/process:
    • Prepare a PC/laptop (smartphone + laptop setup is also referenced).
    • Take the test remotely from the location used for the exam.
    • Bring/prepare an ID for identity verification.
  • Identity verification note:
    • The required ID/verification range depends on case (minor/foreigner scenarios may require more careful verification).
    • The testing center requires ID recognition—prepare accordingly.
  • Test-taking environment:
    • You take the exam alone in a room (examples mentioned: home, dorm, company meeting room).
    • Ensure remote supervision/verification can proceed properly.

E) Course-to-exam alignment (what lectures cover)

Exam scope aligns with the course:

  • Lecture 1–2: Understanding (social media concepts + marketing foundations)

  • Lecture 3–4: Social media advertising by platform

    • Lecture 3: Meta + YouTube
    • Lecture 4: KakaoTalk + Naver Band + other platforms
  • Lecture 5: past exam questions + interpretation

Lecture 1 content (SNS fundamentals + marketing concepts) — key points

1) Social media definition & characteristics

Social media is characterized by:

  • User-generated content (Web 2.0)
  • sharing opinions/information
  • two-way communication

Exam-relevant distinction:

  • Social media vs mass media
    • Mass media: primarily one-way; difficult to receive instant feedback
    • Social media: interaction possible between companies and consumers

Exam-relevant types mentioned:

  • blogs, publishing/community tools, collaboration (e.g., Wikipedia), etc.

2) Development trends (timeline approach)

Social media is explained as evolving from earlier formats:

  • online communities, chat rooms, personal websites
  • email/address systems that connected people
  • Korea examples referenced (e.g., Cyworld)
  • Guidance: you don’t need to memorize every name, but you should understand how it developed into current forms.

3) Marketing using social media: key elements (process model)

Social media marketing activities include:

  • branding/awareness/promotion using social media platforms
  • not just “uploading ads”—a full lifecycle

Key elements (stage-based):

  1. Strategy & planning
    • Decide which media/platforms to expose ads on
    • Choose channels (strategic stage)
  2. Publishing
    • Decide how to produce and publish content on the chosen channel
  3. Monitoring (listening)
    • Examine consumer response and behavior after exposure
  4. Engagement / analytics / reporting
    • Analyze performance data and create reports
    • Decide whether/how to adjust the ad strategy

Outcome: improve advertising effectiveness through iterative refinement.

4) SMO vs Content marketing (simplified)

These are often confused, but the video distinguishes them:

  • SMO (Social Media Optimization):
    • optimize for brand/product exposure on social media
    • can drive web traffic and improve awareness
    • often involves non-ad methods for natural inflow
  • Content marketing:
    • create valuable content to attract customers and strengthen branding
    • typically measured via engagement (likes/comments/participation frequency)

5) Advertising planning as a “3-step process”

Three-step ad process:

  1. Goal setting
    • Set quantitative goals with clear time frames
    • Examples: sales growth, ROAS, market share improvement
  2. Target determination
    • Choose who sees the ad (demographics, interests, behavior, etc.)
  3. Ad creative/material decision
    • Decide the format and message for the target (image/video/other creative types)

6) Billing methods (detailed list)

  • CPC (Cost Per Click): charged each time a user clicks the ad
  • CPM (Cost Per Thousand Impressions): charged per 1,000 impressions (clicks irrelevant)
  • CPA (Cost Per Action): charged when a predefined action occurs (purchase, sign-up, event participation, etc.)
    • requires defining “action” precisely beforehand
  • CPV (Cost Per View): charged when video is viewed
    • often depends on minimum watch time (e.g., “more than n seconds”)

Platform introductions (Lecture 1/2 content) — what’s emphasized

Major SNS platforms and exam-friendly features

  • Facebook: large user base; strong scalability/open ecosystem
  • Instagram: specialization in image/video sharing
  • WhatsApp: ad-free messaging platform emphasis
  • Messenger: mobile messenger; high usage and market presence (as described)
  • YouTube: Google platform; major video exposure tool
  • X (formerly Twitter): real-time information sharing; short posts
  • TikTok: short video format; shopping/commerce-oriented features noted
  • LinkedIn: business/job-focused professional network (covered more in Lecture 4)
  • KakaoTalk / Naver Band / Line-like messenger references: messenger/community platforms with local usage traits

Digital marketing trend terms mentioned

  • Metaverse (metaverse concept: Meta + universe)
  • Meme (internet culture elements)
  • Vlog (video + log concept)
  • Live commerce (real-time shopping + interaction)
  • Persona (virtual customer target created from customer data)

Lecture 3 content (Meta ads + YouTube ads) — core structure

1) Meta business concept (Meta Business Suite/Manager)

Meta tools support business activities across platforms (e.g., the Facebook/Instagram/messenger ecosystem), used to:

  • manage business pages
  • run ads
  • analyze ad reports

2) Preparation steps for running Meta ads (high-level)

  • Create/link:
    • a Facebook profile/account
    • a business page
  • Fill business details:
    • organization info: address, phone, contact details
  • Connect business goals and run ads from there
  • Use templates by industry/category.

3) Meta ad targeting (key mechanisms)

  • Location targeting
    • residents vs recent locations (distance concept)
  • Custom audiences
    • based on pixel, website/app actions, catalog, offline lists, customer data, etc.
  • Lookalike audiences / similar targeting
    • expand based on similarity to a custom audience
  • Video engagement targeting
    • users who watched videos for specific durations (e.g., 3s/10s/15s thresholds)
  • Engagement targeting
    • users who visited pages, engaged with posts, watched stories, etc.

4) Meta ad setup structure (campaign → ad set → ad)

Ad structure:

  • Campaign
    • select objective (awareness/traffic/sales/etc.)
  • Ad set
    • select targeting, schedule, budget, bidding
  • Ad
    • select creatives (image/video/text) and ad format

5) Meta ad purchase methods (auction vs reservation)

  • Auction
    • real-time bidding and ranking among advertisers
    • exposure priority depends on estimated action rate/ad quality and bids
  • Reservation
    • more pre-planned delivery with reach/frequency concepts
    • more restrictions/limited availability; requires large audience/conditions (as stated)

6) Meta ad creative formats (formats list)

  • Image ads (size/ratio guidance: avoid cropping)
  • Slide ad (carousel-like)
    • multiple swipeable images; can include catalog
  • Instant experience
    • full-screen interactive experience
  • Collection ads
    • mobile-focused product grid/tiles style
  • Story ads
    • exam-relevant format mentioned as well

7) Meta measurement tools & reporting

  • Facebook Pixel concept for measurement
  • Mention of:
    • SDK (mobile/app behavior measurement)
    • API for conversions
  • Ads Manager reports
    • analyze metrics like reach, CTR, conversion rate, etc.

Lecture 3 content: YouTube ads — core concepts

1) Why YouTube matters

Emphasis:

  • huge global user base
  • strong mobile usage
  • algorithm-based ranking determines which ads/videos are displayed

2) YouTube ad exposure logic (algorithm criteria)

Criteria described as:

  • view counts/popularity
  • relevance to search results/keywords
  • video-viewing context (what the viewer is watching)
  • channel growth/productivity-like factors (growth, subscriber dynamics)

3) YouTube ad types (detailed list)

  • Skippable in-stream ads
    • can skip after ~5 seconds
  • Non-skippable in-stream ads
    • full video must be watched
  • Bumper ads
    • unskippable, short (up to ~6 seconds)
  • Overlay ads
    • text/image overlay on the lower portion of screen
  • In-feed ads
    • appear in search results and browsing pages
  • Outstream ads
    • appear on Google Display Network/partner placements on mobile/tablet (not on PC in the transcript)
  • Mentions of CRM/other formats as part of product categories

4) YouTube campaign goals & bidding/payment logic

  • YouTube ads support selecting campaign goals such as:
    • brand awareness, traffic, consideration, website traffic, app promotion, offline store visits, etc.
  • Bidding strategies depend on ad format:
    • CPV tied to view-based billing
    • CPM tied to impression-based billing
  • Key message: learn how ad format affects what “cost” means.

5) YouTube targeting options (segmented approach)

Targeting is described using “segment” combinations:

  • demographic, interests, purchase intent, behavior, etc.

Types include:

  • Custom segments
    • built from customer/pixel behavior + keywords/URLs/apps
  • Similar segments (lookalike concept)
  • Composite segments
    • combining multiple segments

Lecture 4 content (KakaoTalk ads + Naver Band ads + other platforms) — key points

A) KakaoTalk ads

  • KakaoTalk described as having:
    • large domestic messenger usage
    • ad placements within KakaoTalk tabs (friends/chat/view/more, etc.)
  • Execution uses:
    • Kakao ad account / Kakao Moments platform
    • business page creation for ad management
  • Ad materials include:
    • object type (product cutout)
    • thumbnail type (blur/shape options)
    • masking type (shapes like semicircle/cylinder)
    • text type
  • Landing/redirect options:
    • browser/URL landing type
    • ad view / chatbot landing / form-based landing, etc.
  • Kakao ad product types (broadly described):
    1. performance-type
    2. guaranteed-type (premium placements)
    3. message-related/coupon/event-type

B) Kakao ad product “Bizboard” (as described)

  • Mainly an image banner-style in the chat tab
  • Goals include conversion/visit/reach depending on product
  • Billing mentioned using CPC/CPM/CPA concepts; view goal noted as difficult/not applicable in this format.

C) Naver Band ads

  • Naver Band described as a community-based social platform (often for groups/communities)
  • Exam-relevant characteristic:
    • ad blocking environment is mentioned for standard Band paid ad availability
  • Main Naver Band ad formats:
    • Full-screen ads (Android-focused in transcript)
    • Smart Channel (performance-based image ads; detailed targeting possible)
    • Native ads (native placement in feeds; bidding-based)
    • Social ads (promoting Band posts)
    • Sticker shop / reward-type ads
    • Notification ads
      • targeting mainly gender/age
      • billed via “fund top-up / dispatch rights” concept

D) Other SNS platform ad notes (X, LinkedIn, TikTok)

  • X ads (Korea)
    • requires corporation registration and sales team approval
    • post-payment style noted
  • LinkedIn ads
    • sponsored content/messages/conversation/dynamic personalization
    • categories include sponsored content, message ads, dynamic ads
  • TikTok ads
    • top view / in-feed / brand takeover / brand hashtag challenges
    • billing type mention: CPT and reservation/bidding logic
    • includes “brand hashtag challenge” creative integration

Lecture 5 (Past exam questions) — method/approach shown

  • The instructor selects representative past questions and:
    • explains why the correct answer is correct
    • highlights common traps such as:
      • confusing auction vs reservation
      • wrong ad-format assumptions
      • platform differences
      • misapplied targeting categories
  • Examples of solved themes:
    • social media characteristics vs mass media
    • SNS ad process order (goal → target → creative)
    • identifying incorrect platform/ad statements
    • Meta auction winning bid criteria factors
    • YouTube segment (composite vs similar/custom) targeting questions
    • Kakao/Naver band product identification
    • X ad conditions
    • general marketing strategy advantages vs misconceptions

Concluding study suggestion:

  • organize concepts after listening
  • use official past-question resources / textbook / search

Speakers / sources featured

  • AMPN Global 1-1 Team Shin So-ra (speaker named in subtitles)
  • No other distinct named sources/organizations appear as speakers in the provided subtitles (Meta, YouTube, KakaoTalk, Naver Band are discussed as topics, not as separate speakers).

Original video