Summary of CÓMO GANAR MÁS VENDIENDO SIN PARECER VENDEDOR // MARGARITA PASOS

Main Financial Strategies and Business Trends:

Sales as a Service: Selling is framed as helping others achieve their goals or solve problems rather than manipulation.
Professional Selling: Emphasis on the importance of education and training in sales, likening it to the rigorous training of a neurosurgeon.
Value vs. Price: Understanding that objections often stem from perceived value; salespeople should focus on raising the perceived value of their product rather than lowering the price.
High-Value Activities: Identifying and focusing on high-value activities that lead to sales, such as prospecting and engaging in live conversations with potential clients.
Social Selling: Leveraging social media platforms for selling and understanding their algorithms to maximize outreach and engagement.

Methodology and Step-by-Step Guide:

Understanding Selling:
- Selling is not just talking; it's about asking the right questions and listening to the client.
- Focus on understanding the client's needs and problems.
Prospecting:
- Develop a structured approach to prospecting by preparing effective questions that demonstrate interest in the client's needs.
- Maintain a full funnel of prospects to ensure a steady stream of potential sales.
Handling Objections:
- Recognize that objections are a natural part of the sales process.
- Learn to handle objections effectively by emphasizing the value of the product/service.
Closing Techniques:
- Use the "closing by preference" technique, where clients are presented with options to guide them toward a decision.
- Silence is a powerful tool during closing; let the client process information without pressure.
Continuous Learning:
- Invest time daily in learning about Sales Techniques and market trends.
- Engage in activities that provide high returns on investment, such as reading and taking courses.
Daily Commitment:
- Apply the "three by three formula" to multiply daily prospecting efforts.
- Maintain discipline in daily activities to ensure consistent engagement with prospects.

Conclusion:

Margarita Pasos emphasizes that anyone can improve their sales skills through education and practice, ultimately leading to financial success. She encourages viewers to take action and invest in their sales education.

Presenters/Sources:

Margarita Pasos, Corporate Trainer and Sales Expert.

Notable Quotes

— 02:09 — « The one who knows how to sell, I say literally, you can survive, not just survive, you can live very well if you do. »

— 14:30 — « Money is like a river, it follows a channel, the money doesn't just go away, the channel changes and you have to adapt. »

— 24:30 — « We are not victims; you are in control of your future with the actions you take every day. »

— 24:43 — « The best salespeople ask the best questions. »

— 26:00 — « The person who wants to buy first wants to have that doubt cleared up. »