Exclusive Announcement! REB Top 100 Agents of 2024 │ Phil Tarrant

Overview

The video is a live-style discussion by REB hosts and guest presenter Tom Panos, announcing and explaining the REB Top 100 Agents of 2024—a long-running benchmark of “excellence” in Australian residential real estate. It also frames why the rankings and awards matter to agents and the broader industry, then unveils key background trends and the top performers (Top 10 and Top 3).

Key points / arguments

REB Top 100 as a national benchmark (13th year)

• The hosts emphasize the list is intended to be a universal measure of performance across Australia.
• It applies regardless of franchise group or state.

Why the list exists: rankings vs awards

• Rankings (Top 100)
  • Presented as inherently competitive and leaderboard-style.
  • Agents are motivated to improve their positions because success is associated with:
    • more listings
    • better outcomes
    • more income
• Awards (REB Awards)
  • Presented as submission-based recognition.
  • Described as a different mechanism from rankings, but both still drive visibility and motivation.

Post-COVID event momentum

• In 2024, real estate events are largely back to face-to-face levels.
• Venues are operating near maximum capacity, reinforcing a sense of industry activity rebounding.

How performance is assessed (high level)

The hosts describe the methodology as being built from sub-rankings:

• State-level performance: Top 50 within each state feeds into the national Top 100
• Recognition of:
  • Top 50 offices
  • Top 50 women in real estate
• They stress the Top 100 is shaped toward agents delivering high value and volume, particularly in higher-price (prestige) markets.

Market trend context using Top 100 metrics (last five years)

Presented as signals of a market shifting toward higher prices and stronger conversion:

• Days on market for the Top 100 fell: ~45 days → 33 days (in 2024)
• Total sales volume increased: 9,124 → 11,061 over five years
• Average sale price rose significantly: about $1.41m → $2.28m over five years

Main competitive themes among top agents

• Tenacity and experience (“long game”)
  • Most Top 100 agents have long industry tenure.
  • There’s no “fast track.”
• Speed and deal-making
  • The #1 agent is singled out for using tech-enabled speed and matchmaking to drive faster sales.
• Support-team advantage
  • A key late-stage takeaway: top performance isn’t purely individual.
  • It depends on team organization, prioritization, and operational capacity.

Notable results unveiled

Top 3 REB Top 100 Agents of 2024

1. Alexander Phillips (PPD Phillips Panza Donnell, Eastern Suburbs Sydney)

   • Reported stats:
     • 238 listings
     • 107 sold / 25% of listings sold (as stated)
     • Avg sale price: ~$4.75m
     • Total value: ~$973.055m
   • Emphasis: speed of service—moving quickly with buyers already lined up and creating transactions early.

2. Michael Clark (Clark & Mcle? / “Clark and HmEL”—brand as spoken)

   • Reported stats:
     • 202 sales
     • Avg sale price: ~$4.03m
     • Total sold value: ~$814m

3. Malie(l)ers / Mlaylers (Sydney, name spoken as “Mlay lers”)

   • Reported stats:
     • 176 sales
     • Avg sale price: ~$2.86m
     • Total sold value: ~$504.525m

Top 10 readout

• The video reads out the Top 10 names, with extensive partial ranking commentary.
• It includes a long segment listing many agents from roughly #100 downward, then spotlighting #10 to #1.

Economic impact figures discussed

They estimate the scale of the Top 100 group:

• Total property sold by Top 100: about $22.374 billion (as stated)
• Income to connected businesses (“billables”): about $335 million (as stated)
• They note this work is supported by roughly 100 support staff (as mentioned), reinforcing a “bigger dream, bigger team” message.

Presenters / contributors

• Tom Panos (presenter / co-host)
• Phil Tarrant (presenter / co-host; major contributor, identified throughout)
• Susan (helping with logistics during the live stream; not a full co-presenter)
• Jo / Market intelligence team (credited with the heavy lifting on the report)
• Demi (credited within the marketing team for preparing the materials)

REB / relevant partner organizations mentioned

• managed.com.au (principal partner for the ranking)
• Property Management / rental asset linkage discussed with partner context

Named agents read from the list (examples)

Examples mentioned during the ranking readout include:

• Alexander Phillips, Michael Clark
• Rick Sero, Peter Chiny, David Walker, Dib Chidiac
• Helen Yan, Lisa Novak, David Choy, Lara Samuels
• Romana Alan, Thomas Crawford, etc.

(Additional agents are mentioned throughout the ranking segment.)