Video summary

9 BORING Products I’d Sell If I Needed Money

Main summary

Key takeaways

Business

Core business strategy (“playbook”)

  • Trend + search demand + low competition = opportunity

    • Use social media and keyword research tools (e.g., Ahrefs) to find products with:
      • High search volume
      • Low keyword difficulty / low competition
      • Evidence the trend is growing (e.g., search volume rising over years; Ahrefs projections “into 2027 and beyond”)

  • Brand-first positioning

    • Look for categories where a single existing seller dominates or no brand owns the keyword.
    • Win by building a branded destination site and/or differentiating via:
      • Product features
      • Design
      • Pricing

Frameworks / processes referenced

  • Keyword difficulty scoring (0–100)

    • Target very low difficulty, with many picks cited around ~0/100 to 1/100, implying minimal SEO competition.

  • GTM-style validation via SERP audit

    • Review Google results for:
      • Whether brands exist/own the keyword
      • Whether ads are active (cheap ads when no one bids)
      • Whether the keyword is “owned” by a retailer vs. a true brand

Key metrics & KPIs (by product)

Monthly search volume and keyword difficulty are the main KPIs provided.

Product 1: Stainless steel litter box (cats)

  • 39,000 searches/month
  • Keyword difficulty: 1/100
  • Pricing anchor: Less Litter selling at $358
  • Trend/forecast: Search traffic projected to continue increasing into 2027 and beyond
  • Competitive landscape: One primary competitor identified (Less Litter)

Product 2: Hojicha latte (brandable beverage/mix)

  • 4,000 searches/month
  • Keyword difficulty: 0/100
  • Trend: Search demand rising; projected to keep increasing into 2027
  • Competitive landscape: A few products/recipes, but no strong “Hojicha Latte brand” identified

Product 3: Satin sheets (branded “satin sheet” destination)

  • 13,000 searches/month
  • Keyword difficulty: 0/100
  • Competitive gap: No dedicated branded site; Bear Home ranks #1 but isn’t positioned solely as a “satin sheets” brand

Product 4: Rice water shampoo (formula-led brand)

  • 4.8k searches/month
  • Keyword difficulty: Not explicitly stated, but described as easy to rank for
  • SERP findings: No product ads initially; only a couple companies + blogs/Reddit
  • Tactic: Consider early paid ads (implied cheaper due to lack of bidding competition)
  • Monetization model: Push subscription for recurring revenue

Product 5: Key fob cover

  • 4.6k searches/month
  • Keyword difficulty: 1/100
  • Competitive gap: Mostly Amazon/Etsy; little branded presence
  • Opportunity: Create a simple branded website; differentiate with design/leather/visuals

Product 6: Beef protein powder

  • 3.1k searches/month
  • Keyword difficulty: Described as easy to rank for
  • Competitive landscape: Prime Protein appears as the main real brand
    • Prime Protein cited with 7.1k searches/month
  • Trend: Search interest rising as alternatives to whey gain traction

Product 7: Men’s crossbody bag

  • 13k searches/month (men’s crossbody bag)
  • 8.7k searches/month (men crossbody bag, without “s”)
  • Keyword difficulty: 1/100 (for men’s crossbody bag)
  • Trend: “Straight up” over years (rising demand)
  • Competitive gap: Big retailers have options, but few/don’t see a dedicated branded leader
    • Examples mentioned: Tumi, MCM, Carhartt, North Face

Product 8: Non-tarnish jewelry (including waterproof jewelry)

  • 3.8k searches/month (non-tarnish jewelry)
  • 1.6k searches/month (non-tarnish gold jewelry)
  • Keyword difficulty: 3/100
  • Margin/KPI claim: Jewelry is high margin (anecdote about very high margins on wedding rings)
  • Competitive gap: Some general jewelry/waterproof brands exist, but not enough category “ownership”
  • Tactic: Make non-tarnish / waterproof the primary selling proposition

Product 9: Floor couch / floor sofa (minimalist “Japanese-style” floor seating)

  • 8.6k searches/month (floor couch)
  • 6.9k searches/month (floor sofa)
  • Keyword difficulty: 0/100
  • Competitive gap: Limited branded websites; mostly retailers and Amazon
    • Examples mentioned: Target, Giantex, West Elm (single product), Amazon (top listing), Wayfair, Reddit
  • Branding approach: Inspired by Nugget Couch—build a single-product-first brand around the core need
  • Recommendation: Study why people search (use cases, apartment/minimalist needs) and build the product accordingly

Concrete examples / case studies referenced

  • Antler Wedding Rings: “trend keyword → build a brand” example (antler rings).
  • Less Litter: Branded around stainless steel litter box; cited as nearly the only branded player for that term.
  • Nugget Couch: Modeled how to build a recognizable brand around a furniture need; applied here to floor sofas for apartments/minimalist living.
  • Beverage examples: “Peak Life” and “Jade Leaf Matcha” appear in SERPs for hojicha latte, but no dedicated “brand” is seen.

Actionable recommendations (execution-focused)

  • Validate via keyword + SERP checks

    • Confirm: high monthly searches + low keyword difficulty
    • Confirm: limited branded competition and weak ad presence (signals easier SEO / cheaper PPC)

  • Differentiate to escape “commodity”

    • For dominant incumbents (e.g., Less Litter), win via:
      • Better-looking design
      • Additional feature
      • Lower price (or other clear value)

  • Build a brand destination site

    • Target keywords with a dedicated branded page/site, not just a product listing inside a general store.

  • Use paid ads early when SERPs show no bidding

    • Logic: if no one is paying for ads, CPC should be cheaper, enabling early sales while SEO matures.

  • Prefer recurring revenue where possible

    • Example: rice water shampoo via subscription.

  • Product strategy: “single simple product”

    • For floor couches/sofas: build one core product that fits the demand, then expand.

Business outcomes / claims (high level; limited metrics)

  • Creator claims their method drove over $1,000,000 in e-commerce sales across e-commerce brands.
  • Cites one product launch reaching $15,000 in the first month (exact product not specified in subtitles).

Presenters / sources

  • Presenter: Video narrator/creator (name not provided in subtitles)
  • Tools / sources referenced: Google, Ahrefs, and SERP observations from Amazon/Target/Etsy/Reddit (as examples of where results appear)

Original video