An Interview with Vicky Smith, Founder of Earth Changers

Vicky Smith, founder of Earth Changers, discusses sustainable tourism, its impact on global development, and the importance of responsible tourism. She highlights the negative impacts of mass-market tourism, the need for sustainable practices, and the role of tourism in supporting local communities and conservation efforts. Smith emphasizes the importance of data and evidence-based reporting to combat greenwashing in the industry. She calls for more regulation, transparency, and consumer awareness in the tourism sector to drive responsible and sustainable practices.

Presenters

• Vicky Smith