Career Preparation September 2024

Recap / Main Plot

The video is a UMN “Career Preparation September 2024” webinar focused on helping 5th-semester students prepare for the job/internship world through personal branding. It runs like a structured campus event:

• opening remarks and rules
• a CDC UMN overview explainer video
• a main talk by Stefani Regina (Haloka Group)
• interactive exercises
• live reviews of students’ Instagram/LinkedIn profiles
• a Q&A session
• closing announcements

Highlights & Key Moments

Webinar kickoff + logistics

• The MC (Alisa Azara) welcomes attendees on Zoom and YouTube, sets rules:
  • rename format (as instructed)
  • mute mic
  • camera on later for documentation
• Students are reminded to fill an evaluation form for SKKM/attendance credit.

CDC UMN explainer video

The video explains CDC UMN’s role since 2011, including:

• career training
• recruitment/job information
• counseling
• networking

It also highlights mandatory/semester-based programs for students.

Speaker introduction + credibility

• Alisa introduces Sis Stefani Regina, founder/CEO of Haloka Group.
• She shares a background in marketing/branding and personal development.

Interactive icebreakers (chat-based)

Students are prompted to type responses in chat, such as:

• three words describing a playful “sigma-sigibidi”-style character
• then discussion on how people’s perceptions form part of personal branding

Core teaching: what personal branding actually is

Stefani repeatedly frames personal branding as:

1. Perceptions of you — even before people meet you
2. Not only skills — also your energy/vibes
3. Something that can evolve over time (example analogy: shifting from a “mentalist” vibe to an “entrepreneur” vibe)

Benefits for job seekers

Strong personal branding helps you:

• get noticed for the right opportunities
• avoid rejection caused by inappropriate social media content
• become “top of mind” in your field
  • (example: choosing a chef to invite based on reputation in a specific specialty)

Practical workshop: build your personal branding systematically

Students are guided to use an “identity mix” approach:

• qualities
• skills
• experience
• beliefs

Then, they turn it into a one-sentence branding statement.

Profile reviews (standout section)

This segment includes live feedback on:

• Instagram bios
  • clarity of identity
  • what to put in name/bio
  • story highlights
  • pin posts
  • link to WhatsApp/portfolio
• LinkedIn setup
  • formal photos
  • relevant header/backgrounds
  • headline/about structure
  • skills
  • endorsements
  • recommendations

The tone is hands-on, with guidance like:

• “add keywords here”
• “move experience higher”
• “don’t leave about me empty”
• “use STAR model for experience”

Online interview + cover letter tips

Stefani also covers:

• online interview “first impression” setup
  • camera height, lighting, background blur
• cover letter structure: opening-content-closing
• how to use AI carefully
  • use it, but don’t copy-paste blindly
  • verify authenticity

Jokes / Memorable Reactions (as shown in chat and delivery)

• The speaker and MC use playful meme-style terms and chat culture language, such as:
  • “sigma”
  • “sikibidi”-type phrasing
  • “bald muscular Barbarian”
• A recurring humorous theme is how people judge you based on:
  • appearance
  • online behavior
• Practical humor-backed advice includes deleting comments that recruiters might view as awkward or unprofessional.

Ending & Announcements

Q&A closes with practical clarifications

Topics include:

• committees/volunteering vs experience
• whether LinkedIn vs Instagram is more useful
• connection count vs meaningful connections
• using freelancer/projects for experience and credibility

Final announcements

• CDC UMN introduces a career case competition covering:
  • analysis → career planning → constructive steps
• Mentions:
  • SKKM
  • top finalists coaching/certifications
  • cash prizes
• Students are reminded to complete evaluation/attendance forms immediately.
  • Links may error; suggestions include:
    • refresh
    • screenshot/proof
    • contact CDC

Main Personalities Appearing

• Alisa Azara — MC; guides the webinar session
• Stefani Regina / Sis Stefani — Haloka Group founder/CEO; main presenter
• CDC UMN team / CDC UMN (video segment) — prerecorded background info
• Ananta — documentation slide/photo support during closing