Summary of O que é a Nova Assessoria de Imprensa e quem pode trabalhar nessa área?
The video focuses on the new press office model and the opportunities it presents for journalists and communication professionals. The presenter, Camila, outlines a series of live sessions leading up to a comprehensive free event titled the "12k Journalist Project," designed to educate participants on modern press relations and strategies for success in this evolving field.
Main Financial Strategies and Business Trends:
- Emerging Market for press advisors: The demand for skilled press advisors is increasing, particularly for those who can adapt to modern communication strategies.
- High Earning Potential: journalists can earn between R$ 6,000 to R$ 12,000 per month by working with a few high-quality clients rather than numerous low-paying ones.
- Client Selection: Emphasis on choosing clients who value quality work and have relevant content to share, ensuring better financial stability and satisfaction.
- Quality Over Quantity: The new press office model prioritizes delivering high-quality content rather than simply increasing the volume of work.
- Flexible Work Environment: The model promotes geographical and time freedom, allowing professionals to manage their own schedules and workloads effectively.
Methodology/Step-by-Step Guide:
- Daily live sessions: Engage in a series of live sessions to build foundational knowledge.
- Client Selection: Focus on identifying and selecting clients that align with quality standards and can provide meaningful content.
- Weekly Planning: Develop a structured weekly plan to manage tasks and client relationships efficiently.
- contract management: Establish clear contracts with clients, including clauses for advance notice of cancellations to ensure financial predictability.
- Continuous Learning: Encourage ongoing education and skill development through reading and attending relevant events.
Presenters/Sources:
- Camila: Main presenter and mentor for the "12k Journalist Project."
- Pedro Garim: Mentioned as a successful participant in the consultancy training.
- Students and Participants: Various students and professionals are referenced throughout the video, sharing their experiences and successes.
Notable Quotes
— 29:41 — « The new press office is old advice reinvented, revamped, improved, much improved. »
— 31:01 — « This is what undertaking is: a construction, it is not overnight that you will arrive and talk uh my contract is worth 5 6,000. »
— 42:35 — « It's a lie that there is no place for journalists to work because it's a lie that journalists have to work a lot and earn little because it's a lie that journalism is not the best profession in the world. »
— 44:01 — « Get ready because today a great movement begins that will certainly bring many people who are here a much lighter and more dignified life for you to work less, earn much more, print much more quality in your work. »
Category
Business and Finance