Week 1.3 Incidents

[[Social Media](https://www.amazon.com/dp/179279603X?tag=dtdgstoreid08-20)](https://www.amazon.com/dp/B0FWRYXVW4?tag=dtdgstoreid08-20) in Real-World Incidents: Lecture Overview

This lecture segment from an online course explores the multifaceted role of [[social media](https://www.amazon.com/dp/179279603X?tag=dtdgstoreid08-20)](https://www.amazon.com/dp/B0FWRYXVW4?tag=dtdgstoreid08-20) in various real-world events, highlighting both its positive contributions and negative consequences.

Positive Impacts of [[Social Media](https://www.amazon.com/dp/179279603X?tag=dtdgstoreid08-20)](https://www.amazon.com/dp/B0FWRYXVW4?tag=dtdgstoreid08-20)

The instructor begins by recounting the landmark 2009 Hudson River plane landing, where a Twitter user’s eyewitness tweet helped coordinate rescue efforts. This event marked the first major use of [[social media](https://www.amazon.com/dp/179279603X?tag=dtdgstoreid08-20)](https://www.amazon.com/dp/B0FWRYXVW4?tag=dtdgstoreid08-20) for crisis management. Another example includes the rapid reunification of a lost child with their parents in India, facilitated by a viral photo tagged to officials.

These cases illustrate how [[social media](https://www.amazon.com/dp/179279603X?tag=dtdgstoreid08-20)](https://www.amazon.com/dp/B0FWRYXVW4?tag=dtdgstoreid08-20) can be a powerful tool in emergencies, enabling quick communication and coordination.

Negative Aspects and Challenges

The lecture also delves into the darker side of [[social media](https://www.amazon.com/dp/179279603X?tag=dtdgstoreid08-20)](https://www.amazon.com/dp/B0FWRYXVW4?tag=dtdgstoreid08-20), including:

• Cyberbullying: Leading to tragic outcomes revealed through [[social media](https://www.amazon.com/dp/179279603X?tag=dtdgstoreid08-20)](https://www.amazon.com/dp/B0FWRYXVW4?tag=dtdgstoreid08-20) posts.
• Misinformation during crises: Such as false reports during the Boston Marathon bombing.
• Incitement of violence: Platforms being misused during events like the UK riots.
• Compromised verified accounts: For example, fake tweets from The Associated Press falsely reporting explosions at the White House, causing widespread panic.
• Fake images: Doctored or misattributed visuals going viral, such as crocodile sightings during the Chennai floods and shark photos during Hurricane Sandy.
• Privacy breaches: Including a case where an MI6 intelligence chief lost his job due to compromising photos posted by his spouse on Facebook.
• Professional risks: Oversharing on [[social media](https://www.amazon.com/dp/179279603X?tag=dtdgstoreid08-20)](https://www.amazon.com/dp/B0FWRYXVW4?tag=dtdgstoreid08-20) leading to job losses or breaches of company confidentiality.

Understanding [[Social Media](https://www.amazon.com/dp/179279603X?tag=dtdgstoreid08-20)](https://www.amazon.com/dp/B0FWRYXVW4?tag=dtdgstoreid08-20) Data

The instructor emphasizes the importance of understanding Facebook data for:

• Personalized content delivery
• Targeted advertising

This knowledge is crucial for both users and professionals navigating the digital landscape.

Course Summary and Next Steps

The session concludes by summarizing key topics covered so far:

• Growth and scale of [[social media](https://www.amazon.com/dp/179279603X?tag=dtdgstoreid08-20)](https://www.amazon.com/dp/B0FWRYXVW4?tag=dtdgstoreid08-20)
• The “5 V’s” of big data:
  • Volume
  • Velocity
  • Variety
  • Value
  • Veracity

Students are also given a preview of upcoming hands-on tutorials involving Linux and Python for [[social media](https://www.amazon.com/dp/179279603X?tag=dtdgstoreid08-20)](https://www.amazon.com/dp/B0FWRYXVW4?tag=dtdgstoreid08-20) data analysis. They are encouraged to engage with the course’s Facebook group and website for updates and community discussions.

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Notable Highlights

• First use of Twitter in crisis management (2009 Hudson River plane landing)
• Rapid social media-driven reunification of a lost child in India
• Tragic consequences of cyberbullying revealed through [[social media](https://www.amazon.com/dp/179279603X?tag=dtdgstoreid08-20)](https://www.amazon.com/dp/B0FWRYXVW4?tag=dtdgstoreid08-20) posts
• Misinformation and fake news spreading during major incidents like the Boston Marathon bombing
• Verified accounts can be compromised, causing widespread panic
• Fake images during natural disasters causing confusion
• Privacy breaches affecting high-profile individuals
• Importance of [[social media](https://www.amazon.com/dp/179279603X?tag=dtdgstoreid08-20)](https://www.amazon.com/dp/B0FWRYXVW4?tag=dtdgstoreid08-20) data in personalization and advertising
• Professional risks related to [[social media](https://www.amazon.com/dp/179279603X?tag=dtdgstoreid08-20)](https://www.amazon.com/dp/B0FWRYXVW4?tag=dtdgstoreid08-20) oversharing

Personalities Mentioned

• jkrums: Twitter user who tweeted about the Hudson River plane landing
• Barack Obama: Mentioned in the context of a fake AP tweet
• Robin Williams: Referenced regarding fake farewell videos
• MI6 intelligence chief: Unnamed, referenced in a privacy incident

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Overall, the lecture provides a comprehensive overview of [[social media](https://www.amazon.com/dp/179279603X?tag=dtdgstoreid08-20)](https://www.amazon.com/dp/B0FWRYXVW4?tag=dtdgstoreid08-20)’s multifaceted role in society, emphasizing the need to understand both its potential and pitfalls.