Summary of "Week 1.3 Incidents"
[[Social Media](https://www.amazon.com/dp/179279603X?tag=dtdgstoreid08-20)](https://www.amazon.com/dp/B0FWRYXVW4?tag=dtdgstoreid08-20) in Real-World Incidents: Lecture Overview
This lecture segment from an online course explores the multifaceted role of [[social media](https://www.amazon.com/dp/179279603X?tag=dtdgstoreid08-20)](https://www.amazon.com/dp/B0FWRYXVW4?tag=dtdgstoreid08-20) in various real-world events, highlighting both its positive contributions and negative consequences.
Positive Impacts of [[Social Media](https://www.amazon.com/dp/179279603X?tag=dtdgstoreid08-20)](https://www.amazon.com/dp/B0FWRYXVW4?tag=dtdgstoreid08-20)
The instructor begins by recounting the landmark 2009 Hudson River plane landing, where a Twitter user’s eyewitness tweet helped coordinate rescue efforts. This event marked the first major use of [[social media](https://www.amazon.com/dp/179279603X?tag=dtdgstoreid08-20)](https://www.amazon.com/dp/B0FWRYXVW4?tag=dtdgstoreid08-20) for crisis management. Another example includes the rapid reunification of a lost child with their parents in India, facilitated by a viral photo tagged to officials.
These cases illustrate how [[social media](https://www.amazon.com/dp/179279603X?tag=dtdgstoreid08-20)](https://www.amazon.com/dp/B0FWRYXVW4?tag=dtdgstoreid08-20) can be a powerful tool in emergencies, enabling quick communication and coordination.
Negative Aspects and Challenges
The lecture also delves into the darker side of [[social media](https://www.amazon.com/dp/179279603X?tag=dtdgstoreid08-20)](https://www.amazon.com/dp/B0FWRYXVW4?tag=dtdgstoreid08-20), including:
- Cyberbullying: Leading to tragic outcomes revealed through [[social media](https://www.amazon.com/dp/179279603X?tag=dtdgstoreid08-20)](https://www.amazon.com/dp/B0FWRYXVW4?tag=dtdgstoreid08-20) posts.
- Misinformation during crises: Such as false reports during the Boston Marathon bombing.
- Incitement of violence: Platforms being misused during events like the UK riots.
- Compromised verified accounts: For example, fake tweets from The Associated Press falsely reporting explosions at the White House, causing widespread panic.
- Fake images: Doctored or misattributed visuals going viral, such as crocodile sightings during the Chennai floods and shark photos during Hurricane Sandy.
- Privacy breaches: Including a case where an MI6 intelligence chief lost his job due to compromising photos posted by his spouse on Facebook.
- Professional risks: Oversharing on [[social media](https://www.amazon.com/dp/179279603X?tag=dtdgstoreid08-20)](https://www.amazon.com/dp/B0FWRYXVW4?tag=dtdgstoreid08-20) leading to job losses or breaches of company confidentiality.
Understanding [[Social Media](https://www.amazon.com/dp/179279603X?tag=dtdgstoreid08-20)](https://www.amazon.com/dp/B0FWRYXVW4?tag=dtdgstoreid08-20) Data
The instructor emphasizes the importance of understanding Facebook data for:
- Personalized content delivery
- Targeted advertising
This knowledge is crucial for both users and professionals navigating the digital landscape.
Course Summary and Next Steps
The session concludes by summarizing key topics covered so far:
- Growth and scale of [[social media](https://www.amazon.com/dp/179279603X?tag=dtdgstoreid08-20)](https://www.amazon.com/dp/B0FWRYXVW4?tag=dtdgstoreid08-20)
- The “5 V’s” of big data:
- Volume
- Velocity
- Variety
- Value
- Veracity
Students are also given a preview of upcoming hands-on tutorials involving Linux and Python for [[social media](https://www.amazon.com/dp/179279603X?tag=dtdgstoreid08-20)](https://www.amazon.com/dp/B0FWRYXVW4?tag=dtdgstoreid08-20) data analysis. They are encouraged to engage with the course’s Facebook group and website for updates and community discussions.
Notable Highlights
- First use of Twitter in crisis management (2009 Hudson River plane landing)
- Rapid social media-driven reunification of a lost child in India
- Tragic consequences of cyberbullying revealed through [[social media](https://www.amazon.com/dp/179279603X?tag=dtdgstoreid08-20)](https://www.amazon.com/dp/B0FWRYXVW4?tag=dtdgstoreid08-20) posts
- Misinformation and fake news spreading during major incidents like the Boston Marathon bombing
- Verified accounts can be compromised, causing widespread panic
- Fake images during natural disasters causing confusion
- Privacy breaches affecting high-profile individuals
- Importance of [[social media](https://www.amazon.com/dp/179279603X?tag=dtdgstoreid08-20)](https://www.amazon.com/dp/B0FWRYXVW4?tag=dtdgstoreid08-20) data in personalization and advertising
- Professional risks related to [[social media](https://www.amazon.com/dp/179279603X?tag=dtdgstoreid08-20)](https://www.amazon.com/dp/B0FWRYXVW4?tag=dtdgstoreid08-20) oversharing
Personalities Mentioned
- jkrums: Twitter user who tweeted about the Hudson River plane landing
- Barack Obama: Mentioned in the context of a fake AP tweet
- Robin Williams: Referenced regarding fake farewell videos
- MI6 intelligence chief: Unnamed, referenced in a privacy incident
Overall, the lecture provides a comprehensive overview of [[social media](https://www.amazon.com/dp/179279603X?tag=dtdgstoreid08-20)](https://www.amazon.com/dp/B0FWRYXVW4?tag=dtdgstoreid08-20)’s multifaceted role in society, emphasizing the need to understand both its potential and pitfalls.
Category
Entertainment
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