Video summary
How much we spend in a week living in San Francisco *2026 edition*
Main summary
Key takeaways
Weekly cost of living highlights (San Francisco, 2026; tech/finance family)
- Housing (mortgage + property tax + insurance): $5,700/month ≈ $1,420/week
- Kids + childcare + summer camps: $88,600/year ≈ $1,74/week (as transcribed)
- Cars (2 paid-off cars; gas + auto insurance): $344/month ≈ $86/week
- Fixed weekly total (end of week recap): $3,594/week
- Variable weekly total: $1,892/week
- Total weekly spend (week snapshot): $5,486/week
Daily lifestyle routines & spending behaviors
-
Morning rhythm centers on family time
- Coffee is treated as a non-budgeted part of daily life
- Example spend for one morning: 4 drinks + 4 pastries = $33.22 (transcription shows “$3323,” likely meaning $33.22)
-
Workday healthcare logistics
- Dentist: $0 because two cleanings/year are covered
- Additional healthcare: family high-deductible plan
- Deductible shown as $6,000 total = ~$500/month until met, then covered
Health, fitness, and coaching
-
Running training
- Training for the Los Angeles Marathon
- Running coaching cost: $59/week
- Coaching rationale: prioritize safety and longevity, injury-risk reduction, and long-term structure
-
Exercise routine examples
- Run after drop-off
- Dog park/fetch runs are part of the day
Food & groceries
- Groceries: typically ~$200/week (annualized ~$11,000/year for family of four)
- One larger grocery run (restocking deep freezer + snacks for kids’ classes): $224.32 (transcription shows “$24,328,” likely $224.32)
- Meal delivery (HelloFresh)
- 3 family meals = $66.93 total for the week ($22.31/meal)
Subscription / recurring tech & entertainment costs
- Subscriptions total: $349/month ≈ $87/week
- Includes (as listed):
- phone bill, Hulu, Disney, HBO Max, Netflix, YouTube Premium, Spotify
- Notion, Canva, Epidemic Sound, Descript, Cap Cut, Monarch Money
Transportation & errands
- Transit example (dentist commute): $2.85 train fare
- Ride examples
- Ride to bar class: $17
- Bar class monthly pricing: $28.50 (normally $35/class)
- Ride home: $22.50 (transcribed as “2250,” likely $22.50)
- Car rides to school example: $13.74
Pets: major budget category + ongoing care
- Pet expenses (overall): ~$269/week (transcription context suggests it may include insurance + food + supplies/sitters)
- Pets described: 3 big dogs + 1 cat
-
Pet insurance: ~$600/month ≈ $150/week
- Example: $1,000 vet bill → $800 reimbursed via Monarch app
-
Food & other costs mentioned
- Dog food: ~$150/month
- Preventatives (flea/tick) + pet sitter when traveling
Kids’ activities & education spending
- Ice skating (two kids)
- $310 per semester per kid per class
- $100/hour private lessons per kid
- Swim lessons: $50/week per kid
-
Math class once per week: $270 per semester
-
Note on education as a “fixed cost” decision
- Kids’ education cost is described as higher than the mortgage
- Family chose it after weighing pros/cons vs public school
Money philosophy / financial strategy (how they manage cash flow)
-
Core approach: “Pretend the money isn’t there.”
- Paychecks: auto-transfer to
- 529 plans
- 401(k)s (with employer match)
- backdoor Roth IRA
- other investments (ETFs + individual stocks)
- Automatically pay off debt so there’s no statement balance
- Spend discretion is funded after investing/retirement/debt priorities
- Paychecks: auto-transfer to
-
0.01% rule (from a book referenced)
- Incremental spending is less stressful if daily cost is < 0.01% of net worth
-
Luxury framing
- They only indulge in extras after major financial priorities are handled
- They emphasize adjusting as circumstances change
Apparel / product mentions (ads or sponsored segments reflected in captions)
- Quint clothing brand
- Tops/jeans described as “luxury quality at more affordable prices”
- Jeans: $50 (compared to competitors around $150)
- Cashmere sweaters referenced: $50
- Mentions: factory-direct process to keep costs down
Notable expenses mentioned late-week
- Dog 9th birthday treats/toys/food: $16.68
- Ice skating day completed: added to kid activity totals (details above)
- Amazon order total: $213.73
- Includes: cleaning supplies, coffee filters, kids Tylenol/Motrin refill, USB adapter for SD card, salt tabs for running, lint rollers
Locations, products, and speakers (notable items)
- Locations: San Francisco (commutes around the city; downtown dentist), Los Angeles Marathon (training goal)
- Stores/services/products: Trader Joe’s, HelloFresh, Amazon, Monarch app (vet reimbursement shown)
- Brand mentioned: Quint (jeans, tops, cashmere)
- Key referenced speaker/author: “Wealth Ladder” (for the 0.01% rule; financial concept source mentioned by the narrator)