Video summary

How much we spend in a week living in San Francisco *2026 edition*

Main summary

Key takeaways

Lifestyle

Weekly cost of living highlights (San Francisco, 2026; tech/finance family)

  • Housing (mortgage + property tax + insurance): $5,700/month ≈ $1,420/week
  • Kids + childcare + summer camps: $88,600/year ≈ $1,74/week (as transcribed)
  • Cars (2 paid-off cars; gas + auto insurance): $344/month ≈ $86/week
  • Fixed weekly total (end of week recap): $3,594/week
  • Variable weekly total: $1,892/week
  • Total weekly spend (week snapshot): $5,486/week

Daily lifestyle routines & spending behaviors

  • Morning rhythm centers on family time

    • Coffee is treated as a non-budgeted part of daily life
    • Example spend for one morning: 4 drinks + 4 pastries = $33.22 (transcription shows “$3323,” likely meaning $33.22)
  • Workday healthcare logistics

    • Dentist: $0 because two cleanings/year are covered
    • Additional healthcare: family high-deductible plan
      • Deductible shown as $6,000 total = ~$500/month until met, then covered

Health, fitness, and coaching

  • Running training

    • Training for the Los Angeles Marathon
    • Running coaching cost: $59/week
    • Coaching rationale: prioritize safety and longevity, injury-risk reduction, and long-term structure
  • Exercise routine examples

    • Run after drop-off
    • Dog park/fetch runs are part of the day

Food & groceries

  • Groceries: typically ~$200/week (annualized ~$11,000/year for family of four)
  • One larger grocery run (restocking deep freezer + snacks for kids’ classes): $224.32 (transcription shows “$24,328,” likely $224.32)
  • Meal delivery (HelloFresh)
    • 3 family meals = $66.93 total for the week ($22.31/meal)

Subscription / recurring tech & entertainment costs

  • Subscriptions total: $349/month ≈ $87/week
  • Includes (as listed):
    • phone bill, Hulu, Disney, HBO Max, Netflix, YouTube Premium, Spotify
    • Notion, Canva, Epidemic Sound, Descript, Cap Cut, Monarch Money

Transportation & errands

  • Transit example (dentist commute): $2.85 train fare
  • Ride examples
    • Ride to bar class: $17
    • Bar class monthly pricing: $28.50 (normally $35/class)
    • Ride home: $22.50 (transcribed as “2250,” likely $22.50)
  • Car rides to school example: $13.74

Pets: major budget category + ongoing care

  • Pet expenses (overall): ~$269/week (transcription context suggests it may include insurance + food + supplies/sitters)
  • Pets described: 3 big dogs + 1 cat
  • Pet insurance: ~$600/month ≈ $150/week

    • Example: $1,000 vet bill$800 reimbursed via Monarch app
  • Food & other costs mentioned

    • Dog food: ~$150/month
    • Preventatives (flea/tick) + pet sitter when traveling

Kids’ activities & education spending

  • Ice skating (two kids)
    • $310 per semester per kid per class
    • $100/hour private lessons per kid
  • Swim lessons: $50/week per kid
  • Math class once per week: $270 per semester

  • Note on education as a “fixed cost” decision

    • Kids’ education cost is described as higher than the mortgage
    • Family chose it after weighing pros/cons vs public school

Money philosophy / financial strategy (how they manage cash flow)

  • Core approach: “Pretend the money isn’t there.”

    • Paychecks: auto-transfer to
      • 529 plans
      • 401(k)s (with employer match)
      • backdoor Roth IRA
      • other investments (ETFs + individual stocks)
    • Automatically pay off debt so there’s no statement balance
    • Spend discretion is funded after investing/retirement/debt priorities
  • 0.01% rule (from a book referenced)

    • Incremental spending is less stressful if daily cost is < 0.01% of net worth
  • Luxury framing

    • They only indulge in extras after major financial priorities are handled
    • They emphasize adjusting as circumstances change

Apparel / product mentions (ads or sponsored segments reflected in captions)

  • Quint clothing brand
    • Tops/jeans described as “luxury quality at more affordable prices”
    • Jeans: $50 (compared to competitors around $150)
    • Cashmere sweaters referenced: $50
    • Mentions: factory-direct process to keep costs down

Notable expenses mentioned late-week

  • Dog 9th birthday treats/toys/food: $16.68
  • Ice skating day completed: added to kid activity totals (details above)
  • Amazon order total: $213.73
    • Includes: cleaning supplies, coffee filters, kids Tylenol/Motrin refill, USB adapter for SD card, salt tabs for running, lint rollers

Locations, products, and speakers (notable items)

  • Locations: San Francisco (commutes around the city; downtown dentist), Los Angeles Marathon (training goal)
  • Stores/services/products: Trader Joe’s, HelloFresh, Amazon, Monarch app (vet reimbursement shown)
  • Brand mentioned: Quint (jeans, tops, cashmere)
  • Key referenced speaker/author:Wealth Ladder(for the 0.01% rule; financial concept source mentioned by the narrator)

Original video