しろくま電力（ぱわー）の挑戦

Summary

Shirokuma Power, operated by AfterFIT, aims to expand access to carbon-free electricity without raising customers’ electricity costs. President Kanjo Tanimoto says affordability is essential: if green power costs more, customers may be less likely to adopt it. The company is working to lower costs through its own operational and technical efforts.

The company is addressing two linked challenges: increasing the supply of renewable electricity and making that supply more stable at low cost. Japan’s mountainous terrain and limited flat land make it difficult to develop new power plants. AfterFIT uses technology alongside on-the-ground capabilities to identify suitable sites and improve renewable-energy operations.

Strategy and Operating Approach

• Keep the customer proposition simple: Provide carbon-free electricity at the same price as before, making it easier for businesses and individuals to switch.
• Use data to identify development sites: Apply AI and satellite data to assess terrain, elevation, slopes, and site-preparation requirements, then evaluate whether a power plant can be built at a location.
• Improve supply stability: Develop AI-based weather forecasting and algorithmic control systems that use large-scale battery storage to help balance variable renewable generation.
• Pair technology with field execution: Combine accurate data with practical, on-site capabilities to expand renewable generation.
• Build awareness and adoption: The video describes customers and businesses reconsidering their electricity choices as environmental concerns grow.

Key Metrics and Targets

• Pricing target: Deliver carbon-free electricity at the same price as before.
• Growth ambition: Increase the number of green power plants and expand green-energy supply.
• Quantified KPIs, growth rates, or timelines: None stated in the subtitles.

Source and Presenter

• Presenter: Kanjo Tanimoto, president of AfterFIT and leader of Shirokuma Power.
• Source: Shirokuma Power / AfterFIT video, しろくま電力（ぱわー）の挑戦.