Rockstar Transformed Miami into Real Life GTA 6 Vice City

GTA 6 Promotional Tour Around Miami

Rockstar has turned Miami into a real-life GTA 6 / Vice City promotional tour. The hosts spend a long day checking out game-inspired signs, murals, pop-ups, and local businesses around the city.

Design District and Wynwood

They start in the Design District, where Trevor points out the Fly’s Eye Dome and imagines the area’s upscale shops and restaurants appearing in the game.

In Wynwood—called “Stockyard” in GTA 6—they wander past colorful street art, including murals featuring alligators, mermaids, and Vice City references. Trevor speculates about what some of the art might hint at in the game, while Chelsea teases him about getting carried away. Their banter continues as they joke about dating Lucia in-game, including the possibility of arguing with a virtual partner after arguing in real life.

Wynwood also brings one of the day’s surprises: GTA-themed beer at a local brewery. The hosts later pick up Patriot Beer and Pißwasser, longtime fictional GTA brands brought into the real world, along with themed stickers, koozies, and bottle openers.

They also stop at Vice City Bean, an official Rockstar coffee collaboration. The shop is sold out of its signature coffee, but they leave with hats and drinks—and decide to give some merchandise away.

South Beach

The tour continues over the Venetian Causeway and through South Beach, where the GTA makeover is hard to miss. Ocean Drive features a Vice City-branded car, themed lifeguard stands, a blimp, and rows of pink-and-blue beach umbrellas and chairs.

Chelsea remarks that she’s never seen a game promotion transform a city so extensively. Trevor jokes about wanting to drive a lifted truck across the beach and asks which radio station she’ll choose. The pair also spot familiar landmarks and discuss how closely the game’s version of Miami may resemble the real thing.

Kaseya Center

At the Kaseya Center, they find more themed displays and exclusive merchandise, then head to the arena’s food spots for a Burger Shot versus Cluckin’ Bell taste test.

Their verdict: the Burger Shot-style smash burger is a hit, while the chicken is dry and underwhelming. Chelsea sums up the dilemma: the burger is better, but Cluckin’ Bell’s fries are better—so you’d have to visit both.

Bayside and the Underline

They wrap up at Bayside and the Underline, where they find a Vice City-branded jet ski and a pink-and-purple basketball court. Trevor wonders whether the court is connected to a special in-game basketball event, though they don’t know for sure.

After a long day, the couple drives home to Orlando and announces giveaways featuring themed merchandise and souvenirs from the trip.

Personalities Appearing

• Trevor — The host, enthusiastic about GTA 6 and quick to speculate about what might make it into the game.
• Chelsea — His partner, joining the tour and trading jokes and reactions with him.