Essential Books For Every Entrepreneur To Read! (Life Changing)

Summary

Jordan Welch recommends four books for entrepreneurs, arguing that they work best when read in a particular order:

1. The Millionaire Fastlane — MJ DeMarco: Welch says the book changed his view of wealth-building by emphasizing the work and process behind it, rather than relying on positive thinking or expecting wealth to come quickly. He considers it a starting point for understanding entrepreneurship and wealth creation.
2. The Power of Habit — Charles Duhigg: The book explains how habits form and how to replace unhelpful routines with better ones. Welch highlights keystone habits, such as waking early and exercising, which can improve other areas of life and work.
3. Think and Grow Rich — Napoleon Hill: Welch recommends it for developing confidence and a success-oriented mindset. He cautions that planning and self-reflection must be paired with consistent work and execution.
4. The Power of Now — Eckhart Tolle: The book focuses on being present. Welch connects this to staying focused on current work and improving the quality of life and relationships.

Business Takeaways and Recommendations

• Learn the work behind success: Study the practical effort and processes involved in building a business, not just motivational ideas.
• Build habits that support execution: Identify routines that waste time, replace them with useful habits, and prioritize keystone habits that can create broader improvements.
• Balance planning with action: Use mindset and goal-setting to support the work, not as substitutes for it.
• Practice focus and presence: Reduce mental distractions and attend to the task at hand to improve work quality and relationships.
• Read in sequence: Welch recommends learning about wealth-building first, then habit change, then mindset, so that motivation does not displace action.

Metrics and Examples

• Welch says a Facebook group he runs for e-commerce entrepreneurs had over 1,500 members at the time of the video.
• He estimates that before reading The Power of Now, he was not present for much of the day—about 95% of it. He says he has read the book five or six times.
• No revenue, margin, customer acquisition, or growth targets are provided.

Presenter and Sources

• Presenter: Jordan Welch
• Books discussed: The Millionaire Fastlane and Unscripted by MJ DeMarco; The Power of Habit by Charles Duhigg; Think and Grow Rich by Napoleon Hill; The Power of Now by Eckhart Tolle.