Everything Wrong With Jennie's Career

Overview

The narrator credits Jennie with building a surprisingly successful solo career, but argues that attention and fame haven’t always translated into a distinct musical identity or consistently compelling performances. The video is framed as personal criticism rather than an objective verdict, and it acknowledges the challenges of moving from K-pop into the international pop market.

Music and Artistic Identity

Jennie’s 2018 single “Solo” is described as catchy and commercially successful, but also as a safe, glamorous breakup song that didn’t reveal much of her musical range. The narrator jokes that its simple choreography could be learned over a lunch break, while suggesting that YG relied on Jennie’s image instead of giving her more opportunities to develop as an artist. The long wait for “You & Me,” which she had already performed on tour before its 2023 release, is presented as another missed opportunity.

The narrator views Jennie’s departure from YG and move toward independent releases as a positive change. “Mantra” and the 2025 album Ruby offered more variety and greater creative control. However, Ruby’s high-profile collaborators—including Dua Lipa, Doja Cat, Childish Gambino, Kali Uchis, and Dominic Fike—raise a central question in the critique: Is the album’s appeal driven by Jennie’s own artistic identity or by the star power around her?

The narrator enjoys “Handlebars,” “Love Hangover,” and “Twin,” but feels that Ruby sometimes sounds more like a collection of different directions than a cohesive statement.

Performances and Image

The video criticizes Jennie’s Western fashion choices and some of her festival performances. The narrator argues that missed lyrics, limited dancing, and distracting stage presentation have drawn attention for the wrong reasons.

Fans, the narrator says, shouldn’t excuse every disappointing live performance simply because they like the artist. A solo star needs to deliver onstage as well as in the studio.

Fallen Angel EP

The narrator discusses the Fallen Angel EP, noting that “Less Than a Lover” offered a softer, more restrained side of Jennie. The EP had some chart success, but appeared to attract less attention than Ruby. This prompts the narrator to wonder whether listeners were more drawn to the album’s famous collaborators than to Jennie’s music alone.

The video closes by asking whether the critique is fair—or whether it might age badly.

People Mentioned

• Jennie
• Rosé
• The other BLACKPINK members
• Dua Lipa
• Doja Cat
• Childish Gambino
• Kali Uchis
• Dominic Fike
• Tay Money
• Paula
• The narrator, who addresses the audience as “Rosieries”