Summary of ELEVATOR PITCH PRESENTATION (MULTIPURPOSE UMBRELLA)_KBA2702C_GROUP 2
Main Financial Strategies and Market Analyses:
- Key Partners: Collaboration with suppliers and delivery personnel to ensure smooth business operations.
- Key Activities:
- Fast delivery service (1-2 days) to enhance customer satisfaction.
- Quality control measures to ensure product functionality.
- Key Resources: Utilization of social media for business engagement and customer loyalty.
- Value Proposition:
- Innovative design featuring smart elements and pockets.
- High-quality materials that offer protection against bad weather.
- Customer Relationships:
- Customer support through various channels (emails, social media).
- Loyalty programs offering discounts and exclusive offers.
- Distribution Channels:
- Online sales via a website and e-commerce platforms.
- Retail collaborations and direct sales at exhibitions.
- Customer Segmentation: Targeting adventurers (travelers, campers, hikers), families, and students needing durable umbrellas.
- Cost Structure: Operating costs including employee salaries, utility bills, and raw materials for production.
- Revenue Streams: Direct sales and customization services (e.g., adding logos or names to umbrellas).
Methodology/Step-by-Step Guide:
- Identify the problem of carrying multiple items.
- Develop an innovative product (multi-purpose umbrella).
- Establish partnerships and operational frameworks.
- Implement a fast delivery system and quality control.
- Engage customers through social media and loyalty programs.
- Utilize various distribution channels to reach target customers.
Presenters/Sources:
Notable Quotes
— 03:38 — « The multi-purpose umbrella is not only protect you from Sun and rain but also giving you peace of mind which is now you don't need to worry about your safety when it equipped with spot that can store your important stuff in daily life. »
Category
Business and Finance