ELEVATOR PITCH PRESENTATION (MULTIPURPOSE UMBRELLA)_KBA2702C_GROUP 2

Main Financial Strategies and Market Analyses:

• Key Partners: Collaboration with suppliers and delivery personnel to ensure smooth business operations.
• Key Activities:
  • Fast delivery service (1-2 days) to enhance customer satisfaction.
  • Quality control measures to ensure product functionality.
• Key Resources: Utilization of social media for business engagement and customer loyalty.
• Value Proposition:
  • Innovative design featuring smart elements and pockets.
  • High-quality materials that offer protection against bad weather.
• Customer Relationships:
  • Customer support through various channels (emails, social media).
  • Loyalty programs offering discounts and exclusive offers.
• Distribution Channels:
  • Online sales via a website and e-commerce platforms.
  • Retail collaborations and direct sales at exhibitions.
• Customer Segmentation: Targeting adventurers (travelers, campers, hikers), families, and students needing durable umbrellas.
• Cost Structure: Operating costs including employee salaries, utility bills, and raw materials for production.
• Revenue Streams: Direct sales and customization services (e.g., adding logos or names to umbrellas).

Methodology/Step-by-Step Guide:

• Identify the problem of carrying multiple items.
• Develop an innovative product (multi-purpose umbrella).
• Establish partnerships and operational frameworks.
• Implement a fast delivery system and quality control.
• Engage customers through social media and loyalty programs.
• Utilize various distribution channels to reach target customers.

Presenters/Sources:

• Elen Farahani Bti Zarini
• N Alati Bti Shaharin
• Fa B Shah
• Shafika Shahir Bti Y