Summary of What is Omni Channel Logistics?

Summary of the Video

The video "What is Omni Channel Logistics?" from the International Institute for Procurement and Market Research introduces the concept of omnichannel logistics, which is closely tied to Omnichannel Retailing.

Omnichannel Retailing: A multi-channel sales approach that aims to provide customers with a seamless shopping experience across various platforms, including online (desktop and mobile), telephone, and physical stores.
Customer Expectations: Emphasizes the need for fast and reliable delivery options, such as Same-Day Delivery, scheduled delivery times, and Flexible Delivery Options. Additionally, it highlights the importance of easy return and exchange processes.
Logistics Models: Discusses various Logistics Models necessary to support Omnichannel Retailing, including:
- Online orders that can be returned or exchanged in-store.
- In-store orders that can be returned or exchanged online.
- Online orders returned to other locations or parcel locker partner locations.
Inventory Management: Stresses the importance of having inventory available across all channels to meet Customer Expectations effectively.

Understand Omnichannel Retailing and its significance.
Identify Customer Expectations regarding delivery and returns.
Implement Logistics Models that facilitate seamless returns and exchanges across different channels.
Ensure inventory is accessible across all platforms to enhance customer satisfaction.