Video summary

Buka Toko Shopee - 20 Februari 2026

Main summary

Key takeaways

Business

Overview (Workshop: “Buka Toko Shopee” — 20 Feb 2026)

A seller-school Zoom session guides participants through launching a Shopee storefront, including:

  • Configuring logistics
  • Uploading products
  • Setting “gimmicky” pricing + cross-out discounts
  • Performing keyword and competitor research

The session also includes an extended Q&A covering:

  • Dropshipping workflow
  • COD settings
  • Product variations/dimensions
  • Preorder logic
  • Storefront content review

Business goals / learning objectives (Seller-school “playbook”)

The presenter frames the workshop around 4 main goals:

  • Learn how to register a Shopee account and a seller account
  • Learn how to set up a new shop (profile, address, shipping services)
  • Learn an example product upload (with “gimmicky” pricing)
  • Learn competitor research and keyword research

Additional practice targets:

  • Upload product(s) and enable promotions
  • Later, submit/storefront links for review and improvement

Step-by-step operational setup (Shopee Seller Center)

1) Account + seller registration process

Key process checkpoints:

  • Install Shopee app → register via phone number (OTP/puzzle verification)
  • Save the Shopee account password (needed later for withdrawals/settings)
  • Register seller via “Start Selling” menu
  • Complete KTP/ID verification + face verification
  • Verification timing: typically 3–5 days
  • Success indicator: WhatsApp message from Shopee with a blue tick (store verified)

Operational advice:

  • Prefer registering with mobile first (laptop barcode scanning can redirect to phone)

2) Shop settings in Seller Center (web via shopee.co.id)

Core setup areas:

Shop profile (basic settings)

  • Shop name
  • Shop logo (or use a product photo if no logo)
  • Shop description fields (with required elements)

Shipping address settings

  • Add address and select it for:
    • store shipping
    • return address

Shipping service settings

  • Enable/disable delivery options per expedition
  • Enable COD via checkbox

Example content templates (shop description):

  • Operating hours: Mon–Sun 00:00–22:00, closed only on major national holidays
  • Shipping/pickup policy: orders paid after 14:00 sent next day
  • Product categories example:
    • “Halal & BPOM certified skincare”
    • list product types

Logistics configuration rules (address + shipping services)

Address settings (including dropship)

Concrete instruction:

  • When using dropship, fill address using the warehouse/cap supplier-provided dropship address, not home address (unless home is truly used for shipping).

Fields and options:

  • Choose correct province/city/district/subdistrict/postal code
  • Select address type for:
    • store address + return address
  • Courier pickup/returns go to the configured address

Shipping services settings (dropship-specific enablement)

Key operational rule for dropship:

  • Presenter recommends not activating certain options, specifically:
    • Regular Post (Pos Reguler)
    • Express COD (COD/express option)
    • Economy Express (Ekonomis)
    • Pick-up at Indomaret (Indopaket / Indomaret pick up)
    • Bluebird (Blueber?)

Note: Many other services can be activated; this may vary by warehouse location. The seller school provides warehouse-specific dropship info plus a guide link.

COD enablement:

  • Activate COD via the COD checkbox in shipping services (marked active when highlighted/colored)

Product upload & catalog optimization (inputs, constraints, and fields)

Upload flow

Seller Center → Product → Add new product:

  • Upload product photos (square-cropped recommended to avoid blank side space)
  • Add product name/title
  • Configure keywords and required/optional fields
  • Upload product video (recommended)
  • Add pricing/stock and shipping package dimensions per variation

Product title & keyword approach

Guidance:

  • Add 2–3 keywords into the product name/title
  • Suggested title length: 30–100 characters
  • GTIN can be ignored (if not available)
  • Mandatory fields: columns marked with orange asterisk must be filled

Keyword examples used in the demo:

  • Lip-related: “lip crime / Mahatik / lipstick”
  • Value proposition sentence example: “3-in-one multifunctional matte lip cream… PPOM certification”

Variations (variant setup)

  • Activate “variations” if needed
  • Example type: color variants (multiple color options allowed)
  • Each variation can have:
    • Stock
    • Variation code (optional)

Shipping weights/dimensions (important operational requirement)

  • Each variation may require different:
    • package weight
    • package dimensions
  • If dimensions are identical across variants, activation per variant can be skipped.

Q&A clarification:

  • “Dimensions” asked in chat were clarified as package dimensions, not product dimensions.
  • For vacuumed mattresses/pillows: measure dimensions after vacuuming (folded/packed form).

Product media requirements (photos/videos)

Recommendations:

  • Shopee recommends minimum 3 photos
  • Presenter’s best practice:
    • square photos
    • add video subtitles/content for clarity

For non-verified (“not Golden Tick”) accounts:

  • Create/upload 3–5 videos per day
  • Space uploads at least 1–2 hours apart

Golden Tick concept (growth lever):

  • Golden Tick = Shopee-verified account
  • Benefit: can upload unlimited videos massively
  • Non-Golden accounts: subject to the suggested limits above

Pricing framework: “gimmicky price” + cross-out discount

Definitions used in the workshop

  • Gimmick price: initial uploaded price
  • User price: discounted price shown after “store promotion”
  • There is a minimum discount floor (cannot discount below the set lowest discount price)

Demo pricing math (Lipmate/Mahatik example):

  • Gimmick price: Rp 95,000
  • User price after discount: Rp 75,000
  • Minimum discounted price example: Rp 61,000
  • “Profit/margin” computed from member price vs selling price (used later in dropship Q&A)

Setting the discount (cross-out price campaign)

Flow:

  1. Seller Center → Discount menu → create Store promotion
  2. Create promo name
  3. Select promo start/end:
    • example start: around 09:00
    • end: up to 6 months ahead
    • example ended: Aug 18 23:59
  4. Add products to discount
  5. Set discounted user price (e.g., Rp 75,000 or Rp 61,000 floor)
  6. Confirm to activate

Operational guidance:

  • To deactivate later: use the end/stop option so price returns to gimmick

Live troubleshooting example (Q&A):

  • To remove a discount:
    • go to discount menu
    • change discount or end it
    • price returns to gimmick price

Free promotion / product boosting

A procedural “push” suggestion:

  • From laptop Seller Center: increase product visibility for free every 4 hours
  • Presenter recommends:
    • push at least 4 products
    • later correction: suggested range 4–5 products per cycle
  • Includes a countdown timer of 4 hours

Dropshipping operations: manual fulfillment workflow (execution playbook)

How order transfer works (manual)

In Q&A, execution is described as:

  1. Buyer orders on the seller’s Shopee shop
  2. Dropshipper downloads the receipt from Shopee
  3. Dropshipper sends receipt + proof of transfer to the assistant mentor team
  4. Transfer is done at the member/HPP price to the supplier/capadit
  5. Assistant mentor processes next steps
  6. Shipping uses the buyer address; shipping address on receipt comes from buyer
  7. Dropshipper checks package status via Shopee history or asks mentors

Margin example explained:

  • Member price: Rp 37,500
  • Selling price (user price): Rp 75,000
  • Margin: Rp 37,500 (selling minus member cost)

When customer pays, balance credited to shop reflects:

  • selling price minus discounts
  • margin effectively equals selling minus supplier/member cost

Payment method:

  • Payment to capadit is a manual transfer (not automatic)

Pricing control strategy vs agents/resellers (channel management)

A participant described resellers pricing lower (e.g., agent average ~Rp 60,000) while the official target is Rp 75,000 to preserve margin.

Presenter’s strategy:

  • Maintain price control using catalog price floors/discount regulations
    • example: if discount floor is Rp 61,000, avoid selling below
  • Encourage communication/education with resellers to align with standards
  • If a reseller violates pricing standards:
    • warning first (reporting if needed)
    • severe measure: restrict supplying to “naughty” resellers (presented as an option)
    • report on Shopee if price manipulation violates rules

Underlying principle:

  • If price regulations aren’t set at the start, competition among resellers can become unhealthy.

Keyword research & competitor research frameworks (execution steps)

Keyword research (without search volume tools)

Because Shopee ads keyword search volume changed (since July 2025):

  • The ads keyword search volume menu no longer appears (unless Shopee Mall store)

Execution approach:

  • Use Shopee search autocomplete / recommended keyword suggestions
  • Ignore brand-containing keywords
    • example: “Wardah sunscreen” → ignore
  • Expand with synonym terms:
    • sunscreen → sunblock
    • add subtype modifiers: facial vs body, kids vs baby, sensitive skin, men’s, etc.

Product title integration:

  • Use relevant discovered keywords directly in the title
  • No explicit volume KPI used

Competitor research (“cheat sheet” building)

Execution steps:

  1. Search the main keyword (e.g., sunscreen)
  2. Filter seller type:
    • select Shopee Mall and also other relevant category filters shown
  3. Set a price range near your own:
    • example target Rp 65,000
    • set min Rp 55,000 and max Rp 75,000 (close band)
  4. Rank by:
    • best sellers (“sold” quantity)
    • rating thresholds

Quality criteria:

  • Recommended minimum rating for competitor selection: ≥ 4.7 stars
  • 4.6 or below: not recommended

What to copy/learn from competitors:

  • Title keyword order (what appears first matters)
  • Pricing structure (gimmick/user pricing; promo percentage; vouchers)
  • Variant structure (bundles/sets, sizes, types)
  • Video style (what product story is shown)
  • Photo layout and benefit statements
  • Description structure (copy/paste but remove brand artifacts and edit)

Category compliance rule:

  • If copying a competitor, keep the exact category aligned with yours (follow listing category norms)

Storefront audit & content improvement recommendations (case reviews)

Participants submitted shops; presenter gave concrete edits:

  • Use square product photos with proportional framing (avoid too much whitespace)
  • Add missing product videos
  • Improve video readability:
    • ensure subtitles
    • add key benefit text
    • use consistent fonts across photos/videos
    • add subtitles/clarifications to make “before/after” easy to read
  • Make compliance claims visible on front media:
    • e.g., “Halal & BPOM certified” should appear on front image/video/banner, not only inside text/video
  • For testimonials:
    • don’t lead with testimonials; prioritize benefits and legality first

Additional note on marketing content:

  • Hashtags “no longer have much effect,” so focus on content quality.

KPIs / targets / timelines explicitly mentioned

  • Verification time for seller onboarding: 3–5 days (range can vary)
  • Title length: 30–100 characters
  • Free push cycle: every 4 hours, push 4–5 products
  • Promo duration: discounts can be set up to 6 months ahead
  • Shopee video upload cadence (non-Golden Tick):
    • 3–5 videos/day
    • spaced 1–2 hours apart

Presenter / sources

  • Rizal (“Kang Rizal”) — mentor team from seller school (main instructor)
  • Kep Adit — seller school/mentor referenced in workshop materials and WhatsApp support
  • Participants mentioned in the session: Mr. Adi, Mrs. Siscilia, Mrs. Lina, Mrs. Mei, Mr. Purwandi, Mrs. Rahma, Mrs. Rini, Mr. Samsul, Mrs. Tata, Mr. Teguh, Mrs. Helen, Brother Khanza, Mr. Isman, Mrs. Lucy, Mrs. Widi, Ms. Yuni, Mrs. Kanza, Mr. Fahrudin, Mrs. Kasriadi, Mr. Kasriadi, Mrs. Elisabeth Cesar, Mrs. Hansa, Mrs. Widi (again), Mr. Adi Purwanto, plus others (not fully listed).

Original video