Как создавать продающие видео и анимации в Claude (без навыков монтажа)

Summary

The presenter demonstrates how Claude Design can create animated product videos without conventional animation or video-editing workflows. Projects that once took weeks and cost thousands of dollars can now take roughly 15 minutes to a couple of hours, depending on complexity.

Workflows and Features

• Animate a diagram: Draw a diagram in Excalidraw, take a screenshot, and ask Claude Design to turn it into an animated tutorial. To synchronize visuals more closely with narration, provide an audio recording and an SRT subtitle file with timecodes. The video can then be exported and combined with a camera feed in OBS or Riverside. A placeholder for the presenter’s face can also be requested.
• Generate tutorials from a product repository: Link a local code repository so Claude can inspect the product’s interface and business logic, then describe selected features in an animation. A questionnaire helps specify the format, audience, duration, captions or callouts, and which screens or features to cover. The demonstration tutorial explains project reports, charts, budgets, tasks, unbilled work, and how to create a draft invoice.
• Review and refine the output: In the first tutorial, some callout labels were partly obscured. Claude continued editing, repositioning or zooming the visuals to fix the issue. The presenter says this example took about 15 minutes, including one initial prompt and answers to the questionnaire. Audio or voiceover can be added afterward.
• Create a video sales letter: A prompt for a 60-second landing-page video produced a presentation-style animation explaining the product’s benefits and intended customers. The presenter liked the result but said it would be stronger with his own voice or face.
• Create an ad for a specific audience: Another animation promotes importing data from Harvest into the presenter’s invoicing product. The presenter highlights the value of connecting the repository: Claude can better reflect how the product actually looks and works. He also notes that an ad aimed at Harvest users can be less relevant to other audiences, reducing unwanted clicks. He plans to test different versions.

The presenter describes the videos as useful for onboarding, product tutorials, lectures, landing pages, and advertising. Videos can be enhanced with music, a voiceover, or a presenter’s camera feed, and exported at a chosen resolution.

Demonstrations

1. An Excalidraw diagram animated and synchronized to SRT timecodes.
2. A product tutorial generated from a linked repository, covering reports and draft invoices.
3. A video sales letter for a service-business time-tracking and invoicing product.
4. A Harvest migration ad showing the import flow and a call to action.

Main Speaker and Sources

• Main speaker: Almas Abulkhaïrov, presenter of Венчур По Понятиям.
• Tools and examples discussed: Claude Design, Excalidraw, SRT subtitles, OBS, Riverside, and the presenter’s invoicing and time-tracking product.