素人系？ギャル系？自分のタイプと売りの見つけ方【接客】

Key wellness / self-care / productivity strategies (branding & self-positioning)

• Identify your “selling points” and “gaps” (strengths hidden in how you differ)

  • Look for contrasts: what customers expect from you vs. what you can actually do (the “gap” that surprises them).
  • Treat strengths as sometimes coming from what others dislike but you can handle well (e.g., skills others aren’t comfortable with).

• Create a clear personal identity (so people can connect to you)

  • Say/define “this is who I am” consistently—especially on social media.
  • Unclear identity makes it harder for audiences to form a stable “type/brand” image of you.

• Systematic self-audit: write down strengths and what you’re not good at

  • Write down everything you’re good at (including physical traits, voice, vibe).
  • Also list areas you’re not comfortable with or don’t want to do—then use them to steer your choices.

• Work backward from what you dislike / don’t want to do

  • If you don’t want certain things, use that as a constraint to find alternatives you can do while still delivering great service.

• Find “unique strengths” others don’t seem to offer

  • Don’t just copy common styles; target niches where you can stand out.
  • Compensate for weaknesses by offering a different approach or angle (e.g., gentler tactics, longer sessions, different formats).

• Build a consistent visual theme + message (photos/diary/social proof)

  • Decide on a “character” and align:
    • Outfit colors & style (e.g., pastel/airy vs. mature/lolita/office-lady vibe)
    • Pose & facial expression
    • Caption/diary content to match the character
  • Avoid mixed imagery that confuses viewers (“which side is this person on?”).

• Use content strategy to attract the right audience

  • If you write/post about certain experiences, it changes who comes to you (customers with specific expectations).
  • Don’t rely on technical promises if that’s not your natural strength; instead, communicate in a way that fits your style (e.g., focusing on “what you felt” or the gameplay/story elements).

• Iterate gradually: branding is not “one-and-done”

  • You may need lots of cycles of:
    • trying,
    • learning from customer feedback,
    • refining your image and approach over time.
  • Narrow your target focus progressively based on what resonates with regulars.

• Self-analysis tools / templates

  • Use a self-analysis sheet (mentioned as a resource) to clarify strengths and thought patterns.
  • Seek help from others/mentors and collaborate if stuck (optionally even using AI), then test ideas together.

Presenters / sources

• Mariten
• Tina
• Koan (referred to as “Ko” at the end)
• Tina’s Lapri video
• Course: “How to Find Your Strengths” (mentioned as a source where the self-analysis sheet is filled out)