1.3 How to structure your Google Analytics account, property, and data streams - Analytics Academy

Main ideas and concepts (GA4 account structure)

Account

• An account is a collection of properties.
• The data in an account is owned by a single business entity.

Property

• A property groups data such as data from a website or an app.
• It’s the level where Google Analytics processes data.
• It’s also where you can connect to other Google products (e.g., Google Ads).

Data Stream

• Under each property, there is one or more data streams.
• A data stream represents the flow of data from a website or app to the property.
• It is also where you control what data gets collected.
• Types:
  • Web data stream (for websites)
  • App data stream (for mobile apps)
    • Separate streams typically for iOS and Android

Guidance / best practices (explicit instructions)

• Use a consistent structure based on your business
  • Map the account and properties you set up back to your business structure.
• Use one account per company
  • Best practice: one Google Analytics account per company.
• Use one property per brand or business unit
  • Best practice: one property per brand or business unit.
• For web journeys, keep web measurement consistent
  • In most cases, use a single web data stream to measure the web user journey.
  • If journeys span multiple domains, use:
    • A single web data stream combined with cross-domain measurement.
• Choose data streams based on platform and app presence
  • If you have both a website and mobile apps, you may need:
    • One web data stream (website)
    • One iOS app data stream
    • One Android app data stream.

Example-driven structuring

• Fashion blog (single website)
  • 1 account
  • 1 property (website)
  • 1 data stream (web)
• Gaming company (mobile racing game on Android + iOS)
  • 1 account
  • 1 property (app)
  • 2 data streams:
    • Android app stream
    • iOS app stream
• Food delivery service (customers + delivery drivers)
  • 1 analytics account
  • 2 properties:
    • Property 1: Customers
      • 3 data streams: web, Android app, iOS app
    • Property 2: Delivery drivers
      • 3 data streams: web, Android app, iOS app

Mentioned product/source

• Google Analytics 360
  • Described as an enterprise-level version of Google Analytics.
  • Provides additional data management flexibility such as:
    • Sub properties
    • Roll-up properties

Speakers or sources featured

• None explicitly identified in the subtitles (no named speaker/source).