Sean Elbert Jeremiah S.Sn, M.Pd - Cetak Biru Kreator Modern - Umum 2026-06-23 S1

Main Ideas, Concepts, and Lessons

1) Purpose and Framing of “Strategic AI Content”

• The session teaches how to use AI strategically to create persuasive marketing/design content (posters and short videos).
• Core principle: Humans remain the “architects,” AI is only an “execution tool.”
  • AI should not replace the human strategist/creator.
  • AI is described as a thinking/sparring partner, not an automatic writer.

2) Three-Part Learning Workflow (Today’s Focus)

1. Communication strategy
   • Use AI to build business narratives that can sell.
   • Requires defining branding/business context (who you serve, positioning, etc.).
2. Graphic production (visual identity)
   • Practice creating a professional, consistent visual identity.
   • Deliverable: a poster built from the defined strategy.
3. Video production
   • Convert narrative into short persuasive video content (later).
   • Suggested length: 10–15 seconds.

3) Why Visuals and Hooks Matter in Digital Marketing

• In the digital age, people process images faster than text.
• The “attention span”/discovery window is discussed as roughly 3 seconds.
• If an ad/post isn’t engaging quickly, people scroll past.
• Therefore, visuals and copy must include an attention-grabbing hook.

4) The AIDA Copywriting Framework

AIDA stands for:

• A = Attention
• I = Interest
• D = Desire
• A = Action

Key lesson:

• Start with Attention (headline/visual that grabs people immediately).
• Build Interest, then Desire.
• Only at the end include the Action (e.g., “buy now,” “register,” “consult,” “link here”).

5) STP Positioning Concept (Segmentation → Targeting → Positioning)

Participants are introduced to STP = Segmentation, Targeting, Positioning.

• Segments can be grouped by:
  • Demographic
  • Geographic
  • Psychographic
  • Historical
• Positioning is framed as necessary so that AI-assisted content matches the intended strategy and audience.

6) Design Hierarchy (Visual Size/Placement)

Poster design should follow hierarchy principles:

• Headline/primary message first (largest, most visible).
• Supporting details and action appear later in the layout.
• Takeaway: don’t confuse attention with content details—the hook must come first.

7) “Prompt” Engineering Methodology (Getting Good AI Output)

• AI quality depends heavily on the quality of prompts.
• Recommended “prompt formula” (5 points):
  1. Give the AI role
  2. Provide task context
  3. Include visual references/assets tailored to the target and positioning
  4. Specify the output/task format
  5. Include (or design) the hook/persuasion goal for the poster/video

Concept emphasized:

• Vague prompts lead to generic/random results.
• Structured prompts + context produce more professional outputs.

8) Tool Workflow: Generate with AI, Then Edit in Design Software

Demonstrated workflow:

• Generate an image/poster from GPT Chat (or similar AI engines).
• Then move to Canva for editing/manipulation.

Tools mentioned:

• ChatGPT (GPT)
• Gemini
• Leonardo (implied similar engine workflow)
• Canva (especially Canva Pro features for editing/exporting)
• Adobe Photoshop also mentioned

Asset requirement:

• AI performance improves when the user provides assets such as:
  • logos
  • personal photos/models
  • prior product images
• If brand details/assets are missing, results may be messy or inconsistent.
• Gemini limitations on direct editability were noted, with a suggestion to download and edit in Canva.

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Practice Methodology (Poster Creation)

A) Prepare Strategy Inputs (Before Using AI)

Define your business/personal branding context, including:

• Brand/person identity (who you are)
• Target audience
• Goal (what action you want the audience to take)
• Positioning via STP (at least conceptually)
• Vision/mission statements (encouraged)

Decide the poster’s persuasive structure using AIDA:

• Attention: headline or main visual hook
• Interest: supporting message that builds relevance
• Desire: benefits/credibility framing
• Action: CTA such as “buy via link,” “register,” “free consultation,” etc.

B) Use the Prompt Formula to Generate Poster Concepts

In the AI prompt, include:

• Role
• Context
• Visual references/assets + positioning-tailored guidance
• Format/output requirements
• Hook/persuasion guidance

C) Generate → Edit → Refine

• Generate from AI (e.g., ChatGPT image generation)
• Import/edit in Canva:
  • adjust fonts and layout
  • change image placement
  • remove/correct crowded or irrelevant elements
  • use provided assets (logo, product images, brand references)
• If using Gemini, download and edit in Canva for better control.

D) Group Practice Assignment (Breakout-Group Poster)

• Participants split into multiple groups (example: ~10 groups; only some present results).
• Each group selects one scenario and creates one poster (optionally 2–3 if desired), using:
  • the prompt formula
  • AIDA structure
  • scenario-specific context, target, and goal

Scenario A: Coffee Shop

• Role/Context: Coffee shop (menu promotion)
• Audience: Office workers and students
• Goal: Get people to come in the morning
• Output focus: New menu promotion poster with an attention hook.

Scenario B: Business Consultant (MSME Audit Service)

• Role/Context: Business consultant
• Focus: Financial audit services for MSMEs
• Audience: Small business owners / MSMEs
• Goal: Encourage people to register for a free consultation
• Output focus: “Free consultation” audit service poster with a clear CTA.

Scenario C: Fashion Store (Outdoor Jackets)

• Role/Context: Waterproof outdoor jackets (e.g., for mountain climbing)
• Audience: Young adventurers who like climbing mountains
• Goal: Purchase through an e-commerce link (link choice left to the group)
• Output focus: Outdoor jacket promo poster with urgency/benefit framing and CTA.

E) During Practice Time

• Groups discuss and build their poster concept.
• After practice and break, some groups present their results:
  • two groups take pictures
  • other groups take videos later in the overall session

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Speakers / Sources Featured (as Identified in Subtitles)

• Mas Hendi (facilitator/assistant mentioned repeatedly)
• Sean Elbert Jeremiah S.Sn, M.Pd (main lecturer/presenter)
• Mrs. Rina (previous topic referenced)
• Mrs. Ida (previous topic referenced; also taught a “prompt”/framework previously)
• Mr. Dewantara (asked about connecting Gemini with Canva)
• Mr. Sen (participant referenced in Q&A and examples)
• Mr. Hendi (breakout-room logistics reference; mentioned in counting groups/students)
• Admin / Mas Hendi (admin role) (mentioned regarding screenshots and group support)

AI Tools/Services Named as Sources

• ChatGPT
• Gemini
• Leonardo
• Canva
• Adobe Photoshop (also mentioned)

Reference Mentioned

• “Google Scholar” and “four journals” about visual processing being faster than text.