Biotalk #1 : "Strategi Industri Pariwisata dan Ekonomi Kreatif dalam Menghadapi Normal Baru. "

Main Financial Strategies and Market Analyses:

• Adaptation Strategies: Countries are implementing various strategies to cope with the COVID-19 pandemic, focusing on tourism and creative economies.
• Sustainable Tourism: Emphasis on sustainable practices in tourism to ensure long-term viability and economic contribution.
• Domestic Market Focus: Shift towards domestic tourism as international travel remains restricted.
• Health and Safety Protocols: Establishing health safety and cleanliness protocols to reassure tourists and promote safe travel environments.
• Digital Transformation: Transition from offline to online marketing and sales to reach a broader audience.
• Collaboration and Innovation: Encouragement for collaboration among various sectors to foster innovation and creativity in business practices.

Methodology/Step-by-Step Guide:

• Identify New Opportunities: Reinvent business models to adapt to changing consumer behavior and market conditions.
• Health Safety Protocols: Implement and demonstrate strict health protocols to build consumer confidence.
• Digital Marketing: Utilize social media and online platforms for marketing and sales.
• Focus on Local Markets: Target local and domestic tourists while international travel restrictions are in place.
• Community Engagement: Involve local communities in tourism development to enhance cultural experiences and economic benefits.

Presenters/Sources:

• Professor Budi Setiadi Daryono (Dean of the Faculty of Biology, UGM)
• Dr. Agus Rohyadi Neblio (Tourism Activist)
• Dr. Aryo Setiadi (Expert in Creative Economy)
• Various other contributors and participants in the discussion.

The video titled "Biotalk #1: Strategi Industri Pariwisata dan Ekonomi Kreatif dalam Menghadapi Normal Baru" discusses strategies for the tourism industry and the creative economy in adapting to the new normal post-COVID-19. The session is led by various experts.