Summary of Como Utilizar os Arquétipos!
The video discusses the importance of understanding one's identity and unique value in order to effectively position oneself in the market. Here are the key points and lifestyle tips presented:
Key Lifestyle Tips:
- Self-Discovery: To avoid losing your personality and becoming a copy of others, take time to understand who you are and what makes you unique.
- Map of Ignorance: Create a "Map of Ignorance" to identify your skills and areas of knowledge. This exercise can help clarify your strengths and weaknesses.
- Value Recognition: Recognize your own value to avoid undercharging for your work. Understand that if you don't see your worth, others won't either.
- Archetype Identification: Determine your predominant archetype (e.g., Ruler, Magician) to guide your personal and professional branding.
- Consistency in Positioning: Maintain a stable and consistent positioning that reflects your true self and values, akin to a lighthouse guiding others.
Steps to Implement:
- Create Your Map of Ignorance: Write down what you know and don’t know to clarify your expertise.
- Identify Your Archetype: Understand which archetype resonates with you to attract the right audience.
- Share Your Values: Communicate your beliefs and hobbies to connect with others on a deeper level.
- Build a Symbolic Universe: Use symbols, colors, and consistent messaging in your branding to reflect your identity.
Notable Locations, Products, or Speakers:
- Ítalo Marcílio: Mentioned as the person who teaches the Map of Ignorance exercise.
- Disney: Used as an example of a brand with consistent positioning and emotional communication.
The video emphasizes that to succeed in positioning oneself in the market, it is crucial to first understand and embrace one's unique identity.
Notable Quotes
— 02:56 — « Man, you've already admitted that you have no value, that's why I say you're pasta because you don't know who you are anymore and then you want to copy everyone and you let it go and you lose your exclusivity. »
— 03:06 — « If it doesn't change, you'll continue to charge too much, you'll continue not valuing yourself for the simple fact that today you don't know who you are. »
— 05:00 — « Without this exercise, you won't be able to position yourself; people need to know who you are. »
— 08:02 — « Positioning has to be stable; otherwise, you're going to get lost, man. »
— 15:32 — « Positioning it at this moment, unfortunately, will cause you more harm than good. »
Category
Lifestyle