What Do Social Media Managers Do And How To Start In 2023!

The video explains the role of a social media manager, clarifying common misconceptions and outlining the diverse paths and specialties within the profession. Key points include:

• Definition and Scope: A social media manager supports businesses by consistently posting, optimizing, maintaining, and growing their social media presence. This can be a full-time role within a company, freelancing for multiple clients, or scaling into an agency business.
• Generalists vs. Specialists:
  • Generalists manage multiple platforms (Instagram, Facebook, TikTok, Twitter, YouTube, etc.) and cover broad social media tasks.
  • Specialists focus deeply on one platform or niche (e.g., Pinterest strategist, YouTube manager, Facebook ads expert). Both paths are valid and effective.
• Specialized Roles Within Social Media Management:
  • Comment response managers
  • YouTube strategists
  • Social media launch specialists (e.g., Kickstarter campaigns)
  • Non-profit social media managers
  • Paid ads managers (considered part of social media management despite some industry snobbery)
  • Chatbot integration specialists
• Skills and Experience:
  • Experience is emphasized as more important than formal education, although education can supplement learning.
  • Important skills include communication, data analysis and interpretation, graphic design, and photography.
  • Social media management is challenging but rewarding, offering opportunities for higher pay, more clients, and business growth.
• How to Become a Great Social Media Manager:
  • Gain hands-on experience
  • Continuously upskill in relevant areas beyond social media itself
  • Use courses and books to fill knowledge gaps, but apply what you learn practically
  • Be adaptable and ready to wear multiple hats, especially in smaller companies

The presenter encourages viewers to engage with the content and check out additional resources linked in the video description.

Presenter

• Rachel Peterson