Summary of NEW Etsy Holiday Trends and Products to Sell in 2024 🎄
Main Financial Strategies and Trends:
- Early Planning: Successful sellers begin planning holiday products as early as July and August to capitalize on emerging trends.
- Sustainable Decor: There is a growing demand for sustainable holiday decor incorporating natural elements (e.g., pine cones, dried flowers).
- Neutral Color Palettes: Products in soft whites, creams, and muted tones are trending, appealing to a broader market.
- Retro Aesthetic: The popularity of 70s, 80s, and 90s themed decor continues to rise, with items like mirrored ornaments gaining traction.
- Farmhouse Christmas: This aesthetic remains popular, characterized by red and black plaid, faux fur, and weathered wood, making it a reliable niche.
- Traditionalist Christmas: Nostalgic styles with classic colors and items (like Holly and gold accents) are seeing a resurgence.
- Personalized Gifts: Items that can be customized (e.g., ornaments, jewelry) are highly sought after during the holiday season.
- Emerging Gift Trends: Notable trends include college gifts, friend gifts, and roommate gifts, with low competition in certain categories.
- Kuling Products: Items that bridge childhood fun and adulthood (like custom paint by number kits) are gaining interest.
- Book Club Essentials: Products related to book clubs, such as custom bookmarks and themed gifts, are trending.
Methodology/Step-by-Step Guide:
- Analyze Trends Early: Start analyzing holiday trends as soon as they emerge in July and August.
- Incorporate Natural Elements: Consider adding sustainable touches to products for a woodsy aesthetic.
- Explore Color Trends: Look at seasonal color trends from sources like Christmas tree themes to inform product design.
- List Products Early: Get trending and customizable products listed as soon as possible to maximize visibility.
- Identify Low Competition Niches: Research and target niches with low competition for better market penetration.
Presenters/Sources:
- Starla Moore
- eRank.com
Notable Quotes
— 04:10 — « For those who long for a more traditional themed aesthetic, we've seen a consistent rise in what is being referred to as traditionalist Christmas. »
— 04:32 — « Another theme that Etsy highlighted were products related to kuling, which they defined as bridging the gap between childhood fun and adulthood. »
— 04:49 — « The theme I'm personally the most excited about are their mention of book club Essentials since this is my whole niche, my love, my world. »
Category
Business and Finance