Video summary

Видео. SMM-продвижение через социальные сети. Часть 2

Main summary

Key takeaways

Business

Content strategy for SMM (what to publish)

Use a recommended mix of 4 content types:

  • Informational content — 35%
  • Reputational content — 30% (reviews, expert advice, how-to, training examples)
  • Selling content — 20% (product/service benefits, discounts/promotions, “before/after” cases)
  • Entertainment content — 15% (emotional engagement tied to your niche)

Concrete examples (service station case)

  • News
    • New service added
    • Moved to a new location
    • Holiday working hours
  • Entertainment
    • New Year tree made from car tires
  • Selling
    • “20% discount” post
    • “Before/after” polishing
    • Motor oil testing
    • Holiday-related promos
  • Reputational
    • Tire storage guidance for winter
    • Customer reviews
    • Expert tips

Publishing cadence & timing (Instagram/Social)

Best time to post (posts)

  • Mon–Fri: 8:30–10:00 and 18:00–19:30 (lunchtime + evening window)

Best time for video

  • Evenings/nights: 9:00 pm – 8:00 am (any day)

Posting frequency (Instagram)

  • One post per day is advised.
  • Rationale: the feed generation algorithm targets users who show interest (likes/comments/etc.), so repeatedly posting “for reach” is ineffective.

Avoid tactics that harm growth

  • Don’t cheat subscribers or buy accounts/audience (“dead end”).

Organic subscriber growth playbook (actionable tactics)

  1. Leverage contacts In settings → “Interesting people” → connect contacts → follow people so friends may see your activity and follow back.

  2. Use “friends of friends”

    • Check accounts of your friends.
    • Focus on list pages with 1,000+ subscribers and ask them to recommend your page.

  3. Partner cross-promotion (non-competitors)

    • Find adjacent pages (not direct competitors) and request recommendations.
    • Example: children’s photography + children’s store / private kindergarten.

  4. Encourage discussion

    • Run contests.
    • Create viral content to spark comments/shares.

  5. Incentivize subscriptions

    • Offer a 5% discount for subscribing plus an additional special offer.

  6. Improve creative quality

    • Learn to take better photos and edit them.
    • Principle: “a good photo with bad text is better than excellent text with a bad photo.”

Brand/marketing rationale (why this works)

  • Building the right mix of content helps you:
    • Look like an expert/authority
    • Build trust and stronger relationships
  • Social media functions as a free sales channel with steady growth in online sales.
  • Audience behavior note:
    • Teens (10–15) use stories daily and spend 3–4 hours/day online—positioned as future customers.

Metrics & targets mentioned

  • Content mix targets: 35% / 30% / 20% / 15%
  • Posting targets/timing:
    • 1 post/day
    • Stories: 1–7 stories/day
  • Promo/incentive target:
    • 5% discount for subscribing
    • Example selling offer: 20% discount (city example “Perm NM” in subtitles)

Presenters / sources

  • No presenter names or external sources are specified in the subtitles.

Original video