Digital Marketing Class 2 B-112

Summary

The class introduces practical SEO fundamentals and shows how to prepare a basic website SEO audit report.

1. What SEO Is For

• SEO means Search Engine Optimization. The instructor describes it as work to improve a website’s visibility and growth, bringing in more visitors and potentially increasing sales.
• The lesson focuses mainly on websites, though the instructor says optimization also applies to platforms such as Facebook pages and YouTube channels.
• The class is an introduction; separate lessons are planned for on-page, off-page, and technical SEO.

2. Three Categories of SEO

• On-page SEO: Improving and organizing elements within a website.
• Off-page SEO: Work done outside the site to support its growth, including links from other places.
• Technical SEO: Addressing technical issues. Website speed is given as an example; the instructor says faster-loading sites are favored by Google and emphasizes aiming for a load time under three seconds.

3. Keywords and Search Engines

A keyword is a word or phrase someone enters when searching. It can be a single word or several words.

The instructor distinguishes:

• Short-tail keywords: Shorter search terms.
• Long-tail keywords: Longer phrases, described in class as generally four or more words.

A browser is the software used to access the internet, while a search engine is the service used to find information. Google is used as the main example; Firefox, Safari, and similar products are identified as browsers rather than search engines.

4. Google Indexing

Indexing is explained as getting a website or its pages listed in Google’s search index so they can appear in search results.

The instructor contrasts automatic discovery with manually submitting a website or its pages to Google, recommending the manual approach to help ensure more pages are found and indexed.

5. Backlinks and Links Within a Site

Backlinking is described broadly as sharing a link so people can visit the linked destination, which may bring in visitors.

The lesson distinguishes:

• Internal links: Links that take a visitor to another page on the same website.
• External links: Links that take a visitor from one website or platform to another.

Follow and no-follow backlinks are mentioned but left for a later lesson.

6. Preparing an SEO Audit Report

Before doing SEO work for a client, the instructor recommends checking the site’s current state and recording baseline information in an audit report. The class covers these measures:

• Domain Authority (DA): Presented as an estimate of a website’s overall popularity or recognition.
• Page Authority (PA): Presented as an estimate of the popularity of a particular page.
• Website age: The time since the website was established; the instructor says a newer site may require more effort to build up.
• Alexa ranking information: Demonstrated as a way to view global, country, and category rankings, along with estimated visits or traffic.

The instructor demonstrates checking DA and PA with Moz and other checker tools, and checking a site’s age with a website-age checker. The figures shown during the demonstration are examples from the class, not verified or permanent measurements.

7. Audit-Report Workflow and Assignment

The practical process shown in class is:

1. Choose a website to audit and copy its URL.
2. Use an authority checker to find its DA and PA.
3. Use a website-age checker to find its age.
4. Use a ranking checker to record the global, country, and category rankings and traffic information available.
5. Enter the results in a spreadsheet, such as Google Sheets or Excel. Suggested columns include a serial number, website name or URL, DA, PA, website age, rankings, and visits.
6. Repeat for each website and present the results in an organized report. The instructor says this can be submitted as a spreadsheet or PDF, depending on the client’s needs.

Assignment: Audit any five websites, record their DA, PA, website age, and Alexa-ranking information, then send a screenshot of the completed work to the instructor through Facebook.

8. Tools, Freelancing, and Class Logistics

• The instructor says some SEO tools offer limited free use and may require payment for heavier or repeated client work. Students are advised to practice with free tools first and consider paid tools later if their work requires them.
• An SEO audit report is described as a separate service from carrying out SEO itself. The instructor notes that freelance marketplaces such as Fiverr contain audit-report jobs, with prices varying by seller and scope.
• Students are told that the assignment can be completed on a phone using Google Sheets, and that links and a recording of the class will be shared.
• Much of the latter part of the class addresses students’ questions about network and screen-sharing problems, assignment submission, tools, and future classes.

The subtitles are noisy and contain possible transcription errors, especially around tool names and example statistics. The summary reflects the lesson’s intended explanations rather than treating every displayed figure as authoritative.

Speakers and Sources Featured

• Instructor: The teacher leading the class; likely Reajul Islam based on the channel context.
• Students: Several unnamed participants ask questions. Names heard in the subtitles include Farhana Attar, Najma Akhtar, Saiful Islam, and Falguni Mallick; the spellings may be uncertain.
• Tools and platforms mentioned or demonstrated: Google, Moz, DA/PA checker tools, a website-age checker, an Alexa ranking checker, Google Sheets, Excel, Facebook, WhatsApp, YouTube, and Fiverr.