Personal Assignment Alfian Mohammad Rizki 2902809236 PANCASILA

Summary

The video examines how basic digital tools can help Indonesian micro, small, and medium enterprises (MSMEs). It features an interview with a street-food vendor who sells es sumsum, an iced marrow porridge.

Business context and national figures

• Indonesia’s digital-economy potential for MSMEs is estimated at IDR 4.5 trillion by 2030, described in the video as an eightfold increase.
• The government’s stated target was to bring 30 million MSMEs into the digital economy by 2024.
• As of June, 19.5 million MSMEs, or 30.4% of the total, were reportedly present on e-commerce platforms.

Vendor case study: Rizal Supranto

Rizal has run his family’s business for two years, continuing a venture his parents operated for decades. He accepts both cash and QRIS digital payments. Before adopting QRIS, a customer left without buying because they had no cash, which helped motivate him to offer digital payments.

At first, Rizal worried that digital payments would be complicated or expose him to fraud. He says transactions have been safe so far, although a customer advised him to guard against QR-code tampering.

Rizal currently promotes the business through WhatsApp Status and has added its location to Google Maps. He says customers from outside the area have found the stall through the listing. His longer-term goal is to open additional branches.

Practical takeaways

• Reduce payment friction: Offer digital payments alongside cash to avoid losing customers who do not carry cash.
• Improve local discoverability: Keep the Google Maps listing accurate and use simple social-media updates to reach nearby customers.
• Manage payment risks: Monitor QR codes and verify that payments arrive rather than relying only on a customer’s confirmation.
• Offer practical digital training: Rizal wants guidance on using technology and advertising to make the business better known.

Metrics and targets

• Business-specific sales, revenue, margins, and customer-growth figures: Not provided.
• National figures: The video cites a target of 30 million MSMEs for digital inclusion by 2024, 19.5 million MSMEs (30.4%) on e-commerce platforms as of June, and estimated digital-economy potential of IDR 4.5 trillion by 2030.

Presenters and sources

• Alfian/Alvian Mohammad Rizki: Student presenter and interviewer
• Rizal Supranto: MSME vendor interviewed
• Teten Masduki: Indonesia’s Minister of Cooperatives and SMEs, cited as the source of national MSME figures