Good Good Situation is Crazy

Overview

A controversy erupted around a promotional ad from the popular golf YouTube channel Good Good for its collaboration with Callaway. The video allegedly used a parody concept based on the horror film Obsession—portraying a “haunted/possessive” Callaway driver—yet the execution sparked immediate backlash.

What sparked the backlash

• The ad includes a scene where Good Good co-founder Garrett Clark runs in and shoves a woman (Alexis) to the ground, telling her not to touch “my driver.”
• Critics argued the depiction read as violence/threatening behavior toward a woman, and possibly echoed domestic violence themes rather than landing clearly as parody.
• The ad was removed quickly, and apologies were issued by multiple parties, including an apology video from Garrett.

Defense and criticism of the concept

• Garrett claimed the scene was scripted, presented as an intentional skit tied to the driver “possessing” people with obsession.
• Commentary in the video argues that even if the shove was scripted, the advertisement was still poorly conceived and unconvincing, and that the parody only loosely connected to Obsession—mostly through the broad “obsession” idea.

Callaway’s response and consequences

• Callaway CEO Chip Brewer (as described in the subtitles) said approval was a mistake and that Callaway is taking the situation seriously.
• Callaway stated it is conducting internal and external investigations and will be changing its approval process.
• Callaway said it is unequivocally against discrimination, domestic violence, and threatening behavior.
• Callaway ended its partnership with Good Good (after a three-year relationship) and pledged $1 million to organizations focused on preventing violence against women, supporting survivors, and promoting education/awareness.

Additional fallout mentioned:

• Good Good stepping away as title sponsor for a PGA Tour event
• Retailers reportedly pulling Good Good products/merch from shelves

Good Good’s mission vs. the optics

• Garrett (in his apology/explanation) emphasized Good Good’s efforts to include and promote women in golf, including “Good Good Girls.”
• Commentary argues that, given those goals, the ad’s content and messaging “slipped through the cracks,” especially because the scene could be interpreted as violent toward women.

Dispute about responsibility

• The subtitles also reference a late-night tweet by Matt Kendrick (co-founder/CEO) suggesting a coordinated media dynamic where Callaway approved the ad and then Good Good faced the backlash, while Callaway later provided financial coverage.
• The video commentary frames this as messy: it acknowledges Callaway approved the ad, while still criticizing Good Good’s concept and execution as inherently flawed and avoidable with closer review.

Presenters / contributors

• Garrett Clark (co-founder of Good Good Golf; star of the ad; issued an apology)
• Chip Brewer (CEO of Callaway Golf; issued statements)
• Matt Kendrick (co-founder and CEO of Good Good Golf; referenced via tweet)
• Alexis (the woman depicted in the shove scene; referenced as receiving backlash)