The BEST Side Hustle for Women to START NOW + (How To Start!)

UGC as a Side Hustle

Presenter Isabella describes user-generated content (UGC) as a service business in which creators make short videos or photos featuring products for brands. Unlike influencer marketing, UGC creators may be paid to deliver content directly to a brand without posting it to their own accounts or having a large following. Brands may also provide products.

Suggested Starter Playbook

• Create a dedicated TikTok profile. Use “UGC creator” in the account name or profile so brands can find you.
• Make sample content with products you already own. Examples include demonstrating a hair mask or showing lipstick swatches on an arm. Showing your face is not required.
• Build a clean, professional profile and portfolio. Keep the feed presentable and include sample videos to demonstrate your work.
• Learn by studying examples. Search TikTok for product-review content and observe what performs well. The presenter recommends filming on a phone and editing with InShot.
• Find brand opportunities through creator–brand-matching platforms or direct outreach by email and Instagram. The presenter says she discusses a media-kit template and portfolio creation in a separate free course video.
• Treat posting as optional. Creators can post samples to improve discoverability, but some brand arrangements may involve sending finished videos directly to the company. Clarify deliverables with each brand.
• Consider a dedicated Instagram account with “UGC creator” in the bio as another way to showcase work and be discovered.

Business Rationale and Caveats

• The presenter argues that brands seek short-form content and may prefer working with smaller creators because influencer campaigns can be expensive and may be perceived as less authentic.
• She suggests the work can be started with a phone and products at home, with no required experience, degree, or upfront spending. These are her claims—not a guarantee that there will be no costs or that beginners will quickly secure paid work.
• She says women may find a broad range of product categories to create content for, while noting that men can also do UGC.

Earnings Mentioned

The video cites several individual earnings examples:

• $1,000 in Fiverr UGC orders in two days
• $12,000–$15,000 per month
• $8,000 in a first month
• A little over $2,000 in a first month

These are presented as personal or anecdotal examples. The video does not establish typical results, provide supporting data, or set an earnings target. It also gives no specific pricing, customer-acquisition cost, or ongoing performance KPIs.

Presenter/source: Isabella, owner of two six-figure online businesses; Baddie In Business YouTube channel.