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Overview

Exile hosts a meme-guessing contest with a 300,000-ruble prize. Guests appear in person or by video call, and contestants try to identify the viral clips they came from. Some rounds add a twist: players must decide whether someone is a genuine meme or pick the right voice among several possible voice actors.

Highlights

The show opens with a reunion with Nikita Litvinkov, whose famous food review—“Good borscht with cabbage, but not red”—is met with affectionate teasing. The group recognizes him, then gets sidetracked joking about his curls and asking what grade he was in when the clip was filmed.

A video-call guest who says he is “tired” takes longer to place, while Dr. Popov is unmistakable. Popov gives a lively demonstration of his notorious live-cucumber hemorrhoid remedy, complete with the “power of the earth” refrain. He even brings the cucumber he says was used in the original video, preserved in a jar with a certificate. The contestants can barely believe they’re seeing—and holding—the actual prop.

Other rounds bring a parade of internet legends and near-misses. The players try to identify the voice of Kopatych from Smeshariki among several people, and one contestant’s confident guesses don’t quite save him. A fisherman’s excited story about catching an ide prompts debate over whether the clip is hilarious or simply wholesome. In a “meme or not a meme?” round, Natalia convincingly describes a supposed viral fight, fooling most of the group before revealing she isn’t a meme.

The contestants also meet the man from the “clearing mines” clip, who plays along with jokes about slippers and quad bikes. The creator of the iconic photo of a person sitting beside a laptop in a swamp explains that it began as an improvised photo for a contest—and that his mother drove him to the swamp. Another guest tells how a beach photo of him covered in sand unexpectedly spread online.

A dramatic reading of the “General’s boilers” scene and the appearance of the dog from the “fiasco, bro” meme bring more recognition and laughter. The dog, Steve, gets plenty of attention too.

The last mystery guest is masked, leaving the contestants to work out his identity from clues about a song and a video. The eventual reveal is a pirate-themed performance that sends the group into celebration. Zhenya from Utopia Show wins by a single point, while the host reflects that meeting the people behind childhood memes was more exciting than meeting a movie star.

Personalities Featured

• Exile — host
• Danila Gorilla, Egor, Topa, Satyr, and Zhenya (Utopia Show) — contestants
• Nikita Litvinkov — “borscht with cabbage, but not red”
• Dr. Popov — live-cucumber remedy video
• Marat — introduced as a voice actor for Kopatych
• Zheka — fisherman from the ide-catching clip
• Natalia — participant in the “meme or not a meme?” fake-out
• Other meme guests include the “I’m tired” personality, the “clearing mines” man, the swamp-photo creator, the sand-photo actor, the “General’s boilers” actor, Vitaly from the rap clip, and the owner of the “fiasco, bro” dog, Steve.