Summary of "Business Innovation | EA | Sample 4 | AT3 | Annotated Exemplar Business Model"

Annotated Exemplar Business Model and Plan

The video discusses an annotated exemplar business model and plan, emphasizing the distinction between the business model and the business plan.

Key Points

The business plan is a forward-looking document outlining business development.
The business model canvas serves as a tool to analyze the business model but is not the business plan itself.
Recommendations for improving the business plan include:
- Extracting and evaluating key points from the business model rather than including the entire canvas.
- Linking recommendations clearly to a SWOT analysis to justify strategic choices.
The exemplar includes goal-setting and an action plan aimed at driving business success, though evaluation of these elements is limited.
Financial analysis is addressed with some evaluation of financials presented.
Overall, the exemplar received a “B” grade, indicating solid but improvable integration of business model insights into the business plan.

Frameworks and Processes Highlighted

Business Model Canvas: Used as a diagnostic tool, not part of the business plan.
SWOT Analysis: Linked to strategic recommendations to justify choices.
Goal Setting and Action Planning: Included but with limited evaluation.
Financial Analysis/Evaluation: Some financial evaluation is presented.

Key Recommendations

Focus the business plan on future development rather than re-presenting the business model canvas.
Evaluate and justify strategic choices through SWOT analysis.
Improve the depth of evaluation of goals, action plans, and financials.

Presenters and Sources

The content appears to be an academic critique or annotated exemplar for a business innovation course.
References to EA1, AT2, AT3 indicate assessment tasks.
No individual presenter is named.