Storytelling Parte 1 – Definición

Summary

The video introduces storytelling as a creative learning tool. Narratives help audiences reflect on events and draw lessons from them. Stories can evoke emotions, present diverse perspectives, and build on oral traditions.

Storytelling has developed across many formats, including novels, comics, screenplays, lectures, and conferences. It is now used in education and the social sciences to communicate knowledge. Its value for educational innovation comes from its flexibility and its ability to engage audiences emotionally.

Elements to Consider When Creating a Story

• Balance tension: Arrange moments of tension to sustain interest.
• Guide the audience with narration: Use intonation and voice modulation to shape the experience.
• Choose compelling visuals: Images should support the story, whether it is presented as a video or in another digital format.
• Build an emotional connection: The narration should connect with the audience and support the story’s intended outcome.

Storytelling can enrich teaching and learning through oral or digital narration, drawing on disciplines such as business, literature, and anthropology. It should be adapted to its objective, with the aim of creating an effective, reflective emotional connection.

Speakers and Sources

• Speaker: An unnamed narrator.
• Source/organization: The Educational Innovation Observatory at Tecnológico de Monterrey.