Top 10 Best Product Placements in Movies

Memorable Movie Product Placements

WatchMojo counts down movie product placements that became memorable—or even helped sell the product. The best examples, the video argues, feel woven into the story rather than like an interruption.

1. DeLorean — Back to the Future The time-traveling car’s gull-wing doors and distinctive shape made it an unforgettable centerpiece of the franchise. The joke is that, despite all its futuristic appeal, it still needs a road to reach 88 mph.

2. Reese’s Pieces — E.T. the Extra-Terrestrial The candies lure E.T. after M&M’s reportedly passed on the opportunity. The video says Reese’s Pieces sales rose 85% after the film’s success.

3. Ray-Ban and the U.S. Navy — Top Gun Maverick’s aviators and fighter-pilot style made flying look cool. The segment claims Ray-Ban sales rose 40% in seven months, while Navy recruitment climbed 500%.

4. Omega, BMW, and Aston Martin — James Bond films Bond’s watches and luxury cars benefit from their association with his polished, sophisticated image.

5. Wilson’s Sporting Goods — Cast Away Chuck Noland turns a volleyball into his companion, Wilson. The placement works because Wilson becomes an emotional part of the story rather than just a conspicuous logo.

6. Mini Cooper — The Italian Job (2003) The cars are built into the plot and shine during the chase scenes, helping introduce many American moviegoers to their appeal.

7. White Castle — Harold & Kumar Go to White Castle The restaurant is practically a character in this stoner road-trip comedy. Harold and Kumar’s desperate quest for sliders mirrors a real-life late-night craving, and the video says the film gave the chain a sales boost.

8. Chevrolet Camaro — Transformers Bumblebee’s transformation from a beat-up car into a sleek concept Camaro makes the vehicle a hero in its own right. The video credits the film with sending Camaro sales soaring.

9. Red Ryder BB gun — A Christmas Story Ralphie’s longing for the air rifle drives a running joke about the warning, “You’ll shoot your eye out.” The bit is so persuasive that viewers may find themselves wanting one too.

10. Nokia — The Matrix Neo uses a Nokia phone to move in and out of the artificial reality. It’s presented as a suitably futuristic gadget—and a chance to look important while taking a call.

Honorable Mentions

• Suntory in Lost in Translation
• An American Airlines Concierge Key
• Dr Pepper
• The .44 Magnum from Dirty Harry

The video wraps by asking viewers which movie placement they think is best.

Personalities and Characters Featured

WatchMojo’s narrator; Neo and Morpheus; Ralphie Parker; Sam Witwicky and Bumblebee; Harold and Kumar; Charlie Croker; Chuck Noland and Wilson; James Bond; Maverick; E.T. and Elliott; Marty McFly and Doc Brown; and Dirty Harry.