What Do LEGO PAY YOU If They Pick Your LEGO Ideas Set?

LEGO Ideas: Process and Rewards

How the process works

Anyone can submit a LEGO Ideas design, whether it is built from physical LEGO pieces or created digitally. A design must receive 10,000 supporters before LEGO reviews it.

The narrator describes these support milestones:

• 100 supporters within 60 days
• 1,000 supporters within a year
• 5,000 supporters within six months
• 10,000 supporters within a further six months

The process can take up to two years. Some ideas reach the target quickly, while others take many months and still qualify.

Reaching 10,000 supporters starts a review; it does not guarantee approval. Ideas that qualify during the same review period are considered together. The narrator says a review group may include around 190–200 submissions, depending on how many qualify.

Rewards for reaching the review stage

Anyone whose idea enters a review stage receives a $500 LEGO Store gift card, whether the design is approved or rejected. According to the narrator, the card can be used toward three sets available at the time, up to its value.

The narrator also recounts an unnamed participant’s story: the participant reportedly received twice that amount after two designs entered review.

Rewards if LEGO approves a design

If LEGO approves and releases a design, its creator receives:

• 10 copies of the set
• Credit as an official LEGO designer of the set
• 1% of the product’s net sales, according to the video

The narrator offers a hypothetical royalty example, not a claim about LEGO’s actual margins or sales. In the example, a £100 set generates £60 in net profit, making 1% equal to 60p per copy. At 50,000 copies, that would total £30,000.

Potential career opportunities

An approved LEGO Ideas set may help its creator pursue work with LEGO, but the narrator stresses that this is not guaranteed. The video mentions creators associated with sets such as Home Alone, Orient Express, BTS Dynamite, and Sesame Street as examples of people who later worked for LEGO.

Overall message

Reaching the review stage brings a reward. Approval can also bring free sets, royalties, recognition, and potentially valuable professional experience.

Speakers and Sources Featured

• BrickLapse video narrator: Explains the LEGO Ideas process and rewards.
• An unnamed LEGO Ideas participant: Cited secondhand by the narrator in the story about receiving doubled gift-card rewards for two designs.
• LEGO Ideas and LEGO: Discussed as the program and company involved; no LEGO representative is heard speaking in the subtitles.