Summary of "18"
The video episode 18 focuses on explaining the concepts of up selling and cross selling in a business context. It begins by clarifying the difference between these two sales strategies using relatable examples. up selling is described as offering a higher-end version of the same product with additional features—like different models of a car where each successive model has more benefits. cross selling, on the other hand, involves recommending complementary products that enhance the original purchase, such as selling peanut butter alongside protein powder.
The host emphasizes how both techniques can boost revenue and encourages viewers to think creatively about applying up selling and cross selling to their own businesses. The explanation is straightforward and practical, making it easy for entrepreneurs to grasp and implement these sales tactics to increase their turnover.
Personalities
- The video features a single presenter who explains the concepts with examples.
Category
Entertainment
